What we do best… software and websites for real estate agents

At iProperty, we’re really passionate about we do. We all like a bit of a laugh sometimes, however if you ever get the opportunity to take a look around our office – all of iProperty’s staff are heads down and completely into what they are doing. Even on our coffee breaks, designers and software developers at iProperty mingle and discuss new website trends, cool technologies demonstrated on websites we come across and new releases to the various programming languages that we base our products on. It might sound a little nerdy – but hey, it’s what our designers and developers love to do!

The thing about this that benefits our clients, is that it reflects in our products that we offer you. We firmly believe our products and services are first rate and that, if you’re in the market, you should contact us and let us give you a test drive.

As specialists in user interface design and leaders in Ruby on Rails application development we are very proud of how our real estate software, iDashboard, stands up against our competitors. In fact, lately, we’ve looked a little at competitor products… and in terms of the user experience ours feels light years ahead of some of the software we see marketed around the place. Some software out there is so shocking, we are surprised that anybody uses it at all.

We’re also perplexed by some of the backyard website design attempts out in cyberspace. If you take a look at the overall standards of our website designs – it is abundantly clear we take a lot of care in what we offer our clients, and what we allow to leave the door. It is horrifying to think that in a day and age of rich, functional and beautiful website designs, some real estate agents are happy to accept a sub par experience for sake of saving a few hundred dollars. Our design aesthetic has a focus on clear and highly navigable menus and search facilities. In addition we vie for an uncluttered layout, with balanced white space and strong branding throughout. We happen to know a little about typography and appropriate use of fonts, font-weight and spacing too. After all, we know you look yourself over in the mirror each morning to ensure you are presenting your best, and your website should be no exception.

We’re always trying to brain storm new products and marketing solutions for our real estate clients. There’s always a few on the boil as part of our development efforts when we’re not improving iDashboard. Those that are out and available now, like our mobile real estate websites, newsletter email builders in iDashboard, property e-magazines and social media solutions to name a few, have all been well executed for their purpose and really can benefit real estate agents. We wouldn’t build anything if we didn’t think it’d benefit you… otherwise it wouldn’t sell!

So where is this all going? Well, our passions and our efforts are all in the right place. The tricky part is, explaining all of our offerings and putting it out there to busy agents – it’s a constant mission of ours to get the message out there. As a reaction to this, we built this blog and our products website. How else would you know, for instance, exactly what iDashboard has to offer… or that you can use it to create window cards, property handouts and mailbox droppers? How about our new website packages that are such good value, built to run in tandem with iDashboard and other real estate listing managers? With a free mobile site bundled in to boot!

With this in mind, iProperty’s aim for the products site was to categorise all of our products into websites, marketing solutions and day-to-day tools, in a way that was easy for agents to follow. In each of these categories, we feature 6 or 7 core products and provide you with an overview, a detailed features summary, and an image gallery. Our new products site is a format that’s working well for us. You should take a look if you’d like to learn more about what we do too.

If you happen to stumble across this blog post, and you’re an agency principal or real estate agent interested in progressive, quality solutions for the real estate industry – you should check out the products website today or speak to us to arrange demonstration on (03) 9328 5455.

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