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QR Codes in Real Estate

QR codes are everywhere these days — in fine art exhibits, in the front windows of stores and every imaginable kind of marketing campaign. Every big brand is using them, from Calvin Klein, to Google Maps, and The Age Newspaper.

So, what are the benefits to your business and how can you use this new technology to improve sales?

This article will answer that question and give you inspiration, ideas and knowledge about ways to use QR codes to benefit your Real Estate business! Read on below, to discover with these 5 practical ideas, how to get the most out of QR codes for your business!

1. Window Displays Print out QR codes in your window displays and buyers can save property information to their mobile device – also giving them a direct link to your office contact number. The added benefit is that buyers will be able to view your other property listings as they have already been taken directly to your website!

A client’s first point of contact should be made easy –  when making an inquiry, or viewing an open listing, their first point of contact can be as simple as one tap, or click. Using QR codes means, your direct line displays automatically. QR codes rely on the quality of your website, linking to an informative and well designed property details page. For examples of well designed property pages, click here.

idashboard real estate software and web design mobile website2. Sign Boards As buyers often attend more than one open in their weekend, opportunities to promote your listing can be found by using a QR code on the signboard. Placing a QR code on the property signboard allows buyers to record property details as they are driving by – linking buyers to the property page on your website! Buyers who are passing through the area can save dates to their calendar for tomorrows open! We like one of our client’s ideas – Link the signboard QR to your mobile sites inspection page – clients will see a list of your office’s open times in time and date order. The client can make contact via phone or email through your mobile website.

“Link the signboard QR to your mobile sites inspection page”

3. Handout Reports Handout reports or QR cards can be used at Auctions or OFIs to display current listings. Leaflets often end up in a handbag, or at home, and codes can be scanned from any place where the occasion arises. The benefits include quicker and easier access to data, storing of data on a mobile device, and convenient access to the property data at any time or place. Most barcode readers have a favourites page and,  if you are using iNigma, you can share the page with two taps on Facebook and Twitter!

4. Videos Use QR codes and attach the latest property video to your signboard. Take the virtual tour home with you after your property inspection. Users can be reminded of the spacious backyard, new kitchen appliances and other features! As the video is saved to a mobile device, users can view your property at any time or place. QR videos can be used on all kinds of marketing material including window displays, hand outs and sign posters. To create a QR video, simply publish your video online and copy the URL into a QR code generator such as zxing.appspot.com/generator.

5. Add a QR code to your business card – The latest way to add contacts is through QR barcodes! Try for yourself by scanning the barcode below!

Use QR codes to used to add contacts into your mobile device.

idashboard real estate software and web design

iNigma is already doing this with their easy add contact system. Simply scan your phone over the barcode, and a contact is added instantly.

To create these barcodes yourself simply enter in your contact details here zxing.appspot.com/generator and click Generate! If you’re using iNigma, you can share the barcode with one tap, taking friends and family to the web page!

For more inspiration and ideas on using software technology to benefit your real estate business, visit our products website at products.iproperty.com.au

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