How to Strategically Use Floor Plans as an Effective Marketing Tool

A 3D rendered floorplanFloor plans are an effective marketing tool for real estate agencies, because they allow potential buyers to visualise how a property will work for them. They spark interest and generate leads you might otherwise lose out on.

A professionally drawn floor plan that’s placed online, on a signboard, or on a brochure helps buyers better understand a property before they view it. A pre-inspection floor plan attracts buyers to your property prior to seeing it and gets them in the front door. A post-inspection layout helps buyers remember your property; it reminds them of the layout and allows them to map out how their furniture and belongings will fit into a space.

Getting Floor Plans

Typically, most property photographers can create floor plans for you by taking laser measurements of a home. They’ll then construct a plan with room dimensions and total property size. If your property photographer doesn’t offer floor plans as a marketing tool, ask around for referrals or utilise the services of a trusted architect.

Choosing the Type of Floor Plan

There are many different types of floor plans, each with their own benefits. Choose the one that is most suited for your property and that best showcases its features.

A black and white floor plan might be adequate when it’s not cost-effective to create elaborate plans or to allocate a large amount of your marketing budget to a particular property.

Coloured floor plans are excellent for new developments or new builds and are great for attracting buyers. Textured plans showcase a home’s internal and external features, such as tiles or decking.

You can opt to have an empty floor plan or to superimpose furniture into each room, giving buyers an idea of how to use the space.

A site plan showcases a property in relation to its grounds or garden and is great for depicting multiple dwellings, large blocks, or sub-division potential. Site plans also showcase external features and outbuildings, such as a park, community building, or pool in an apartment complex.

3D artist impressions are the most sophisticated type of floor plan and are excellent for bringing unbuilt properties to life. To create these artist impressions, detailed building plans and high tech software are used to make realistic and lifelike structures.

Online interactive floor plans are a fabulous way to integrate photographs and floor plans, allowing buyers to navigate through a home room by room. They give buyers a better understanding of a home’s layout and flow.

Building and council plans are often too complex and detailed to adequately attract buyers. If you already have these types of plans, ask you floor plan supplier to redraw them or tailor them so they’re more appropriate for your marketing use.

No matter what type of floor plans you choose, a professionally drafted, clear and concise plan is an excellent marketing tool that helps secure the right buyer.