It can be quite a challenge to know how to a balance your profile so it doesn’t come across too strong within your networks. You want to portray your success but not come across as if you are boasting and putting others down within your network.
Every agent takes great pride in their sales accomplishments. Of course they want to share this with their coworkers, but at the same time not appear as if they are bragging. With the use of the Internet and being able to share information such as this it takes some skill building to present accomplishments in a proper manner.
It can be difficult for the agent to be able to build their credibility through their successes because it also depends on the clients as well and what information they feel comfortable with being released. It is important that the agent and the buyer as well as the seller, are all in agreement as to what information can be made public by way of announcement, through a variety of platforms.
Once this has been agreed upon, then the proper presentation is highly important. When an agent is releasing the information of the big sale not only should it include the basic details, but also other related information. This makes it much more informative for the readers, and does not come across as pure boasting.
A lot of times it is the social media platforms that is used for this kind of information release. Based on what the best approaches is for Social Media Marketing, it is important to stay in line with the rules within these marketing realms. A good sale that can be included within a good story and sharing of information within these platforms is the best approach.
By including good successes within the Social Media Marketing material it provides a good a mix of content and comes across as being balanced. Nobody within the social media venues wants to be bombarded with large numbers of sales by any real estate agent without there being some good information behind it.
It is important for a real estate agency to set some form of criteria or policy for the agents to follow to broadcast their success stories. This will help to enhance the brand marketing of the agency without painting a picture of merely boasting about how successful the agency and their agents are.
It takes time and practice to properly build a profile and to include this within the Social Media Marketing platforms. It is however worth the work to ensure that a proper friendly and informative profile is being presented. At the same time when done properly the posting of information regarding sales successes can dramatically build the credibility of both the agency and the agent.