Image of a 3d printer printing a house

Moving Forward 50 Years in the World of Real Estate

Image of a 3d printer printing a houseEverything in life changes and we certainly wouldn’t want it to be any different as it would be quite boring. It is intriguing to look forward into the future to see what the world of real estate will be like.

One thing that will no longer be present is the weekend open houses. Home sellers will no longer be spending their precious weekends getting their house in order for a showing. Instead viewings will be comprised of virtual encounters. If this sounds too far fetched all one has to look at is the technology behind the Oculus Rift. This is a virtual reality headset. Or take a look at Google Glass. These are just the tip of the iceberg when it comes to virtual viewing technology. There will come a time when glasses will be presenting 3D displays with no effort at all.

The way that real estate agents go about their business now will be a thing of the past. The buyers and sellers will be in the forefront of all the work that is needed for their property. The agents will be there to assist clients in the downloading of their home images to the appropriate platforms, and all this will occur before any contract is signed or any deal is done.

Agents will be working out of warehouses that are virtually present. The business of buying and selling homes will take up its rightful place in cyberspace.

When it comes to money transactions there will be no third parties like financial institutions. The money too will be virtual just like bitcoins is paving the way to the future. Financial transactions will take place in the matter of minutes, and there will no longer be long closings waiting for transactions to complete.

How about the new home builder who anticipates months of waiting through the build process. A thing of the past as 3D printed houses will be the norm to build a home within 24 hours. The tradesmen will be mechanical in the form of robots. No coffee breaks here or work to rule issues.

All one has to do is think as an agent as to the amount of hours and labor that go into the buying and selling process in the real estate industry. Focusing on the negative aspects and the time eaters of this process will be eliminated. Once you visualise this concept then you truly can begin to form a picture in your mind as to what the real estate industry will be like 50 years from now. If you are still in doubt, then take a walk back in history and see how much the industry has changed from 50 years ago, and back then many surely said it couldn’t be done.

Utilise Google+ in your Digital Marketing

Leveraging Google+ for Successful Real Estate Marketing

Utilise Google+ in your Digital MarketingWhen you hear about another social media site for marketing property, it’s easy to throw your hands up. It can be overwhelming. You feel like you need to hire someone just to handle all of the online marketing required. You’re told you need to have Twitter, Facebook, Pinterest, a website, a blog…the list goes on.

Google+ has recently created a lot of buzz in the online realm—and rightfully so. It has now surpassed Twitter and is second to Facebook for active users on a social media site. Google has tied many of its other products in with Google+, making it easier for users to join.

In this article, you’ll discover how to use Google+ as an alternative to blogging or as a feed for cross-posting to a blog site. A well-established and planned out Google+ Community can generate more visitor traffic than many other marketing efforts.

Let’s take a look at a Google+ Community and how to use one.

Firstly, Google+ has come out with Business Pages, which is similar to Facebook pages. They’re popular, but the theory behind them, like a website, is that you’re publishing content. Individuals can comment on your business page, but, like with other sites, it’s difficult to spark interaction. A business website, or page for that matter, isn’t necessarily viewed as a conversational medium.

With the advent of Google+ Communities, interaction has changed—for the better!

A Google+ Community is like a meeting place where members share a common interest. Instead of just visiting your site or page, individuals join to share information and offer input. In the community, it’s “all about the community.”

When you search Google+ for already-established communities, you can search by keywords.  You’ll find real estate, dancing, blogging, singles communities, and more. You’ll see how many members each community has. Members join to talk about their interests and to learn.

Many real estate agents have steered clear of starting their own website and blog, because it’s so time consuming. If that’s you, starting a Google+ Community may provide a solution.

With a community, you can build an audience of people who are interested in what you have to offer, but who also want to exchange ideas and information. If you do have a website, you can write a post to the community and add a link back to your website.

When you start a community, some followers will naturally join, but you’ll have to promote it. Put the URL to your community on your social media sites, business cards, and marketing materials and promote it.

The great thing about Google+ posts is that Google indexes them right away, so you’ll get some immediate SEO clout.

Go ahead, start a community and give it a try. Getting one set up takes about 10 minutes.