A vector image of emails leaving a desktop

The Number One Complaint by Real Estate Agents about Email Marketing

A vector image of emails leaving a desktopOne of the biggest complaints in the real estate industry about email marketing is the amount of time and energy it takes to manage it.

If you have an administrative assistant who manually sends your emails or if you do it yourself, then you’ll understand the amount of time it takes to send out open for inspection reminders, property update emails, and weekend results emails.

The person designated with this job often receives very little appreciation, and many don’t realise just how involved this task is.

Content writing alone requires a substantial amount of time. Add in the time it takes to edit and format the content, and a considerable amount of time and money is wrapped up in email marketing.

It also takes time to manage and update your email database. If you have to check links within the email, add pictures, and send the email out at a certain time, the task becomes even more involved.

All of this in mind, it’s easy to understand how staff can get frustrated and tired of email marketing.

The great news is that there are email marketing platforms that allow you to automate this entire process, making it easy to upload your database, create campaigns, and time when those emails are sent out. Many platforms also offer insights and measure your email campaign’s stats, such as how many people opened your email or clicked on the links.

These platforms save you time, money, and free up staff to focus on other aspects of your business. You can personalise the content and customise your emails for easy mobile viewing. Remember, a majority of your clients are browsing via mobile devices, so make sure the content is easy to read on phones and tablets.

Some platforms still require manual management while others plug right into your existing CRM. Do your research and find the best fit for you and your company. You want a program with excellent features, but one that is user-friendly as well.

When you utilise an automated platform such as iDashboard, you’ll benefit from more effective and more efficient email marketing.

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Real Estate Agents Enhance Their Business with Instagram

Rainbow coloured Instagram iconsAll businesses have to capitalise on whatever marketing resources are readily available to them and this includes those that are in the real estate industry. While there are many different platforms available for doing this, one of the leading marketers on the internet strongly believes in the power of Instagrams. Not only that some marketers believe that it is a very effective tool for the real estate industry.

Much of the marketing and promotion that is done on the internet regarding property is visual. Being able to reach a wide audience is paramount to real estate success. Instagram has an audience in excess of 300 million users. What it mesmerising is that with such a viable platform so readily available to realtors they are not taking advantage of it. It is estimated that approx. 20% of the internet users are on Instagram and an average of 70 million pictures a day get uploaded. Then when it comes to likes it boasts of about 2.5 billion each day.

As a rule when top marketers advocate something those that are business savvy take notice.  They have indicated that some real estate agents are making use of Instagram geared towards the higher end market which is what gets shared.

There are sure fired tips that can help any realtor be successful on Instagram:

Join your accounts

Meaning link your Facebook to your Instagram accounts.This will help to increase your Instagram followings.

Make use of the hashtag #

Research the most popular hashtags used on other sites, and then use a good tag in your own post. This makes your post searchable.

Group your pics into collages

Images of property can be grouped into a collage to make a perfect presentation.

Don’t be boring

Show something about the property that is unique and not something the viewers are sick of seeing. Every property is different and it is just a matter of finding something interesting and intriguing about the property you are promoting.

Images with personality

Use images that show an intriguing lifestyle or have a personal touch to it will gather more attention.

Daily attention

Posting daily keeps things alive, and interesting and current.

Be interactive

The goal is to let users know about your presence. Liking as many pics as possible of different users is a good start.

Don’t be afraid to comment

Most likely will make the user more likely to respond, in addition to their like or re-post.

Once you get used to using Instagram it takes very little time each day to keep up with it. It won’t take long before as a realtor you begin to reap the benefits. It is all part of the new but exciting technology that can be implemented to scale up business in the real estate industry. It is highly important that real estate agent keep in tune with what will help to put them ahead of their competitors, no matter whether the industry is booming or going through a slump.

Image of Share your Story

Your Company Story is Important

Image of Share your StoryThere are lots of different ways you can go about telling people what your Company is about. More often than not how you present it is what is going to make the major impact. When you can portray your company in a story mode it automatically attaches a much more personal aspect to it.

What you say empowers the listener

If you have an audience that is willing to listen to what you have to say about your company then you have the golden opportunity to present it in such a way that it is interesting. You can try and sell your listener on your company and hope your sales techniques are superb. Or you can take a much easier approach and tell the story of what your company stands for, what its credibility is, and why people should want to do business with it.

Your company story keeps you in your listeners memory

A well told story about your company creates a memory without the listener even having to have a first hand experience with it. Your branding story has to be one that’s personalised and interesting enough not only to hold the listener’s attention now, but be able to recall it as a memory.

Composing the company story

You need to develop your brand position. You do this by answering a series of questions. You need to know what you stand for and what impact does that have on your employees. What is the tone of voice that the Company portrays and are the company beliefs put into action? What is being done to create a good client experience as a result of the efforts of your agency?

Be the real thing

You need to be able to meet the needs of the client and your branding story has to reiterate that. Adding a personality to the agent through the story is important.

A narrative flow

Just like any good story it has to have a beginning, a middle, and a conclusion all of which is interesting enough to take the listener through from beginning to end.

Different presentations

Most often you need to tell your story to the same client several times. This means you have to come up with some unique ways to say the same thing in a story telling format that sounds different but carries the same meaning.

Personalise it

If you are able to personalise your real estate brand then it will come across as a one of a kind, which is exactly what you want to do. You have competition and you need your story to depict why you are different and the one of choice. As an agent you have a great opportunity to comprise a story that is going to be interesting, memorable and different. This is what is going to make you stand out in the industry.

Brand story telling is going to become a very important resource that you can utilise as an agent, and will take you from making a standard sales pitch, to an individual that has something important to say which in turn will be something important to offer.