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The Number One Complaint by Real Estate Agents about Email Marketing

A vector image of emails leaving a desktopOne of the biggest complaints in the real estate industry about email marketing is the amount of time and energy it takes to manage it.

If you have an administrative assistant who manually sends your emails or if you do it yourself, then you’ll understand the amount of time it takes to send out open for inspection reminders, property update emails, and weekend results emails.

The person designated with this job often receives very little appreciation, and many don’t realise just how involved this task is.

Content writing alone requires a substantial amount of time. Add in the time it takes to edit and format the content, and a considerable amount of time and money is wrapped up in email marketing.

It also takes time to manage and update your email database. If you have to check links within the email, add pictures, and send the email out at a certain time, the task becomes even more involved.

All of this in mind, it’s easy to understand how staff can get frustrated and tired of email marketing.

The great news is that there are email marketing platforms that allow you to automate this entire process, making it easy to upload your database, create campaigns, and time when those emails are sent out. Many platforms also offer insights and measure your email campaign’s stats, such as how many people opened your email or clicked on the links.

These platforms save you time, money, and free up staff to focus on other aspects of your business. You can personalise the content and customise your emails for easy mobile viewing. Remember, a majority of your clients are browsing via mobile devices, so make sure the content is easy to read on phones and tablets.

Some platforms still require manual management while others plug right into your existing CRM. Do your research and find the best fit for you and your company. You want a program with excellent features, but one that is user-friendly as well.

When you utilise an automated platform such as iDashboard, you’ll benefit from more effective and more efficient email marketing.

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