Image of a customer looking through profiles

6 Important Things Vendors Look For on Your Agent Profile

Image of a customer looking through profilesProfiles allow you to build your brand and display your experience, skills, and qualifications to potential sellers and landlords.

If you’re wondering how useful agent profiles really are or whether they’re worth your time, we’ve compiled some tips based on a recent consumer study.

In this study, 84% of property owners confirmed they use the internet to research potential real estate agents and to learn more about their success and experience.

When it comes to your agent profile, you need to include more than just the basic information, which is often automatically set up when you list a property for sale on a site. The basic profile typically includes your name, contact details, and the agency you work for. It’s important to spruce your profile up a little, so vendors can get to know you. Upload a picture and videos, add your degree or awards—make it personal and appealing.

So, with all of that said, what are vendors really looking for on your profile? Here’s six important pieces of information they want to see

1. Vendors Want to See Your Information on Other Sites

In the study, 62% of respondents indicated that they trust the information presented about an agent more when it’s on a website other than their own agency’s site. Having your information on your agency website is one thing, but vendors want to see it elsewhere, too.
When you have your agent profile featured on other sites, it reinforces your legitimacy and your presence within the industry.

2. Vendors Want to Know You’ve Sold Properties Like Theirs

88% of property owners want to see that you’ve sold similar properties. Before they trust you, they want to see your track record.
In the study, 48% of respondents indicated that the quality of an agent’s listings trump the quantity of them, so make sure you’re displaying high quality work. Did you hire a professional photographer for photos? Are your listings error-free?

3. Vendors Want to Know You Have Local, Market Expertise

Potential sellers want to know that you’re knowledgeable about the local area. In fact, 79% of these property owners are interested in learning about just that. Are you showcasing the average sales price of homes in your area? Are you showcasing what you, as a successful agent, are getting for homes in the area? If you’re achieving sales prices above the current average, highlight it, and let it do the talking for you.
Showcase your community involvement. If your community held a block party or festival and you attended, upload a picture of your participation.

4. They Want to See You

Vendors want to see you, and they want to get to know who you are as an agent and as a person. 41% of property owners looking to sell said they considered an agent’s professional appearance when choosing who to hire.
Again, upload a professional photo. Add some videos to your profile. Let potential clients see you and get to know you.

5. Social Media is a Must Have

13% of respondents looking to sell looked at an agent’s social media profiles and 24% intended to look.
Include links to your Facebook Page, Twitter, Google+, LinkedIn, and any other social media site on your agent profile.

6. Choosing an Agent Needs to be as Stress-Free as Possible

In 2013, 67% of respondents said that choosing an agent was the most stressful part of the process. Make it easier on them through your agent profile. Have all of your information and expertise laid out, and give them everything they could possibly want. Help them choose you before they even make the phone call to set up an appointment.

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