Image of people planning

Step-by-Step Content Marketing Strategy: Step Four

shutterstock_255837496Your Step-by-Step Plan to a Successful Content Marketing Strategy

Step 4. Create a Content Execution Plan

Once you’ve determined the type of content you’re going to create, you’ll need to put together a content schedule or execution plan.

This is a step-by-step plan of how your idea will turn into a final product that is promoted.

So, what does an execution plan include?

It includes a schedule, an idea or brainstorming process, a project brief, and a chain of command.

Schedule

You’ve already identified what you’re trying to achieve with your content, so now you need to identify how much content you need.

Do you want to create two blog posts a day or a week? Do you require one video a week or a month?

Build your content schedule and make sure your team has a copy. The earlier the lead time, the more time your team will have to create quality content, and, remember, quality is crucial!

Idea/Brainstorm

You should delegate who will be responsible for coming up with ideas and how often.

Keep submissions open, however, so that anyone can submit an idea. You never want team members to keep ideas to themselves because they’re not the designated content curator.

Outline the process from where ideas are taken to who approves them. 

Project Brief

If more than one person is involved in creating the piece, you might want to create a clear and concise brief to avoid back-and-forth.

Create a brief template and share it with your team, so it’s available to content creators.

Chain of Command

Create a chain of command for content creation.

For example, each piece might go from the writer to the copyeditor to the designer or videographer to the manager and then back to the writer for any necessary changes.

Maybe you don’t want a lengthy process, therefore, a piece will simply go from the writer to the copyeditor to the team lead.

Regardless, make sure people know where they fit in the process and what their responsibilities are.

Content Marketing Strategy Tip

Choose a font that matches the message you want to portray and that is easy to read across devices. Don’t rely solely on stock images you find online, because chances are they’ve already been used.

If you don’t have the resources to hire a photographer to take some shots you can use in your content, watch a couple of quick tutorials and take some of your own.

Also, make sure that your content isn’t filled with calls to action and keywords; make sure it’s relevant and helpful.

Last Week: Step Three – Determine Content Types for Your Business
Next Week: Step Five – Create a Promotion Process
Tags: No tags

Comments are closed.