Vector symbolising the measurement of statistics and analytics

Step-by-Step Content Marketing Strategy: Step Six

Vector symbolising the measurement of statistics and analyticsYour Step-by-Step Plan to a Successful Content Marketing Strategy

Step 6. Measure and Refine Your Marketing

Last but not least, you’ve set your goals, you’ve developed content, you’re promoting your content—now, you need to measure your results and refine your process, if necessary.

When you set your goals, you determined the metrics you wanted to hit (i.e. how many signups or sales you want), now you need to measure them. You might decide to use tools such as Google Analytics for page traffic or Hootsuite for social media analytics. Regardless of what you use, you’ll need to first identify the tools that will be most useful and beneficial for measurement purposes.

Finally, you’ll need to establish how often you’ll measure results and refine you content (if necessary). You might decide to monitor social media every day, so you can adjust your content quickly. For your videos, you might decide to monitor them weekly or monthly, depending on how often you put them up. The more frequently you monitor performance, the more easily you and your team can adjust the content so it hits your mark in a timely manner.

Content Marketing Strategy Tip

Make it a habit to regularly monitor your performance and get into a routine of generating content marketing reports. They can be used with your team, with management to share your marketing success, and as a benchmark for future goals.

Now that you have a comprehensive content marketing strategy guide, start building your strategy. It will take some time now, but you’ll reap the benefits in the long run.

Last Week: Step Five – Create a Promotion Process
Tags: No tags

Comments are closed.