If you’re losing email subscribers, there could be a number of reasons why. You might be making some major mistakes or minor ones that just need tweaked, but there’s no way of knowing unless you assess your emails to understand the true value of your unsubscribe rate. Here are some top problems and creative solutions for you to try:
Problems and Creative Solutions for Low Unsubscribe Rates
Potential Problem: Boring Subject Line
Your subject line is your chance to grab your readers attention and to get them to click on your email. It should attract your reader’s attention—a boring subject line doesn’t do that.
Potential Solution: Be Straight Forward
If you have a new blog post, use the subject line to tell readers you’re sharing a new blog post. If you want to encourage subscribers to follow you on Pinterest or Instagram, say so in the subject line.
Potential Problem: Emails are Generic
Don’t send out an email just to send out an email. You should have a definite reason for sending out emails. You should also offer your customers something, whether it’s the link to a new blog post or information about a new home for sale or service offering.
Potential Solution: Ask Yourself if the Email is Beneficial
Your email is probably worth sending if you can accurately sum it up in a catchy subject line. If you can’t, you might need to tweak your content or hold off sending an email until you have something better to offer your readers.
Potential Problem: Emails Are Not Exclusive
People subscribe to email lists, because they want to be the first to get updates about new property listings, real estate market advice, or service offerings. They may unsubscribe because they don’t feel like they’re the first to know.
Potential Solution: Let Subscribers Be the First to Know
Give subscribers exclusive content. If you’ve recently added a property listing to your site, share it with your subscribers first. Give them members-only content. Create an ebook with home buying advice or home selling advice and give it away free to your subscribers.
When It’s Not Your Content, But How You Send It
Sometimes, you have really great content and it’s not your content that’s causing readers to unsubscribe, but how you send it. Here are some potential technical problems and solutions:
Potential Problems: Sending Emails Too Frequently
If you send 10 emails a day or 10 emails a week, readers might unsubscribe because you’re clogging up their inbox. You might be sending out manual emails and your email platform might also be sending out automated emails.
Potential Solutions: Create an Email Schedule
Create a schedule for both manual emails and automated emails. Try your best not to send more than one email a day. If the insights you’ve gathered from analysing your unsubscribe rate reveal that your readers only like a few emails a week, stick to a schedule based on that.
Potential Problems: Email Comes at the Wrong Time
Let’s say that you’re a real estate consultant who sends emails out mid-morning when you’re in the office, but your open rate is low. Your subscribers might not get a chance to read your email until later in the afternoon or evening and by that time they have tons of other emails in front of it.
Potential Solution: Track Your Open Rate and Adjust the Time
Track your open rate. Send out a few emails at different times and see when customers check their emails. Once you’ve found a successful time window, send your emails then.
Don’t forget, you’re not going to keep every subscriber and that’s ok. Give the readers who are interested in your emails the best, and let the others go.