Approximately 90 percent of SMS are read within the first three minutes of delivery. This messaging channel should be used to deliver business-critical information to provide a superior user experience to your customers.
With our iDashboard CRM system, you can send SMS communications to your clients all within the easy to use interface that is iDashboard.
Consider the benefits of using SMS from iDashboard
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Personal
It goes straight to the recipient’s mobile phone. The message is literally delivered directly into their hand. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received.
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Convenient
An SMS message can reach a customer wherever they are at any time.
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Short Messages
The 160-character length of SMS is great for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.
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High Conversion Rate
Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
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High Open Rate
Compared to email marketing, SMS has a much higher open rate. Almost every SMS sent is opened (and read), whereas only a small percentage of emails notifications/communications are read. When a client receives a text message, they almost always look and opens the SMS whereas subscribers have a choice to open your email.
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Reliable
People are more likely to receive and read an SMS than an email. Cellphones do not have a spam box. Many emails are “lost” because of the junk mail filter. Also more people have access to a cellphone than they do the internet.
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Affordable
At only 8 cents a SMS/Text, this is a very affordable means of communicating with your clients/database. When you consider the costs of print marketing or the time spent on calling your clients, being able to send a notification or message to 100 clients for $8 , that has a very high chance of being read in full is a very inexpensive but effective way to stay ahead of your competition.
The ways you can use SMS from iDashboard
- Send through a link to a property on your website to contacts in your database or a one off number
- You can create your own SMS message templates which are great for reminders or notifications that are sent often
- Send SMS notifications to your vendors when adding in Open Home times
- Add clients/contacts to your WorkSpace for custom SMS targeting
- SMS all interested buyers, property matched contacts or even a group of contacts an upcoming Open Time
Audiences you can target from iDashboard with SMS
- From an Individual Contact
- From a List of Contacts
- From a Property
- Contacts in your WorkSpace
- A properties Open Home Visitors/Private Inspections Visitors
When shouldn’t it be used?
SMS shouldn’t be used for information the user will need to reference later, such as receipts or confirmation codes. Compared to emails, SMS are easier to delete and harder to search through. Any information sent by SMS should be readily actionable in a short timeframe.
Lastly, SMS can only contain a maximum of 160 characters, which limits you on the amount of information communicated to the user. SMS should mainly be used for critical information requiring the user to take an action, such as notifications, reminders & alerts etc