The competition among companies is expected to heat up this year with over 50% set to increase their marketing budget in 2015. This is crucial for all businesses – regardless of size – because every business needs to vigilantly protect their brand as competitors tailor their strategy for growth.
Many of these strategies will include efforts to ramp up internet marketing. So, what does it mean to be on top of internet marketing in your industry? How do you keep growing your online traffic and funneling leads via your website and social media?
We’ve included a fairly definitive list of the top 10 digital marketing trends in 2015. Here’s what you need to consider:
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Mobile Optimisation is Stepping Up
Today, people spend more time on their mobile devices than on computers. For most people, their smartphone is the first thing they touch in the morning and the last thing they touch at night. Marketers are spending more money on mobile campaigns in order to penetrate the mobile scene. If your website isn’t mobile-friendly, you are losing traffic and leads.
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Higher Quality Content and More of It
Higher quality, relevant content is crucial to more leads. A well-thought-out content strategy will differentiate businesses in the online community. More time and money will be poured into creating more relevant content that resonates with customers.
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More Money on Social Ads
Since Facebook changed its algorithm, which changed what shows up in the news feed, more companies are expected to spend more money on paid social media advertising.
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More Video
Video ad campaigns are successful and have viral potential, which is why companies are expected to start using more video. People can relate to videos and when they can relate and connect, they’re more likely to share the content.
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Increased Visual Stories
Instagram is a huge hit, because pictures often reveal more than words do. People connect to the visual element of not just videos, but pictures as well. Companies are expected to increase what they spend on infographics, quote graphics, and other image-related marketing.
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Increased Consumer Targeting
Companies will focus less on globalisation and more on personalisation. Algorithms that target customers will be the marketers greatest tool.
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More Marketing Memes
People love humor and they love sharing it, so companies are expected to include memes in their content sharing strategy as well.
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Inspirational Marketing.
People also love to be inspired and to receive positive messages every day. Whether a quote, picture, or video, companies are expected to share more positive and inspirational messages in order to connect with customers.
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Targeting With Increased Effectiveness
We’ve all checked out a product or service online and then had an ad for that product or service “haunt” us for days – showing up in our Facebook news feed or on banners in other sites. Companies are expected to use ad retargeting more and more; it’ll be a minimum requirement to compete.
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Increased Real-time Marketing
Real-time updates and promos excite people, which is why they follow you or your brand. Companies are expected to increase their real-time marketing in order to increase their social media relevance.
There is the list of the top 10 digital trends for Australia in 2015. We’ve already seen a huge increase in the use of many of these digital marketing methods. We anticipate that companies will continue to spend more on internet marketing in the days and months to come.