According to Business Insider, a recent study revealed that Americans spend about 27 percent of every hour on social media—that’s more time than on any other internet activity. The same is likely true for Australians. As a society, social media has taken over every facet of our lives—from how we socialise to how we do business.
What Does the Social Media Craze Mean for Your Business?
As you’re well aware, your leads and potential clients are hanging out on social media, which means you have to be there to attract them. It’s one of the most important channels for sharing your content. Many clients use social media as a search engine to find information on home buying and home selling.
Often times, potential clients will read your social media bio before they head over to your website or check out your content. You need to hook them with your bio, so they explore your offering further. Customers get to know you by your brand personality—by what you put online. They read about you to find out if you might be a good fit for their needs.
Use these 10 tips to create a strong social media bio that leaves a lasting first impression and gets clients interested in you.
10 Tips for Writing a Great Real Estate Agent Social Media Bio
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Focus on Your Track Record
Whether potential clients come to you because they’re buying a home or selling a home, they want to know you’re a real estate agent who gets results. Use action verbs that showcase your abilities. For example, “close an average of five sales weekly” or “assist an average of five home buyers a week make offers.”
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Write Conversationally (In First Person)
Write conversationally and speak in first person and your bio will feel more personal. Speak about some of the following:
- 2-3 defining moments in your career
- Personal attributes that are most beneficial to your clients
- Who your target audience is
- What makes you unique
- How you solve buyer’s and seller’s problems
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Use Keywords
Think about at least 5 keywords that might impress buyers and optimise your page. You don’t want to write for SEO alone, yet you want to make sure that you’re strategically writing for the client, too.
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Avoid Salesy Jargon or Buzzwords
Make sure your content has a more social and professional feel than a salesy feel. Avoid buzzwords such as “guru,” “area expert,” or “top-producing.”
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Be Authentic
Use your social media bio to let your personality shine through. If you’re funny, add in a bit of humour. If you’re witty, add some wit. If you’re warm, add some charm. Remain true to who you are, so clients don’t get one feel online and a totally different vibe from you in person.
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Share a Value Proposition
Your value proposition lets your potential clients know what to expect from you. Your value proposition might be your proactive service and history of success or it might be the content you create. Give your readers a call to action (such as: follow, like, or subscribe) and a hint of what they can expect to read when they subscribe.
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Maintain Consistency
Consistency is crucial. Maintain your brand identity everywhere and on all platforms. You should provide the same information, just in different ways, in all of your bios. On Instagram and Twitter, your info will be short because space is limited. On Facebook, Google+, and LinkedIn you’ll have longer form paragraphs. Regardless of the space, define who you want to be and keep it consistent.
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Keep it Compact
Offer up the most important information and keep your bio concise. You don’t want to go on and on and on. Use it as a teaser to get them to want more. If your bio is long, see if you can say the same thing using half the words.
Get creative with your words. “Lux property lover” says the same thing as “I love selling luxury properties.” “I love to help my clients find their dream homes” is the same thing as saying, “Dream home finder. Period.”
Prioritize your words. Focus on information that resonates with your clients and makes them want to follow you for your services, not the fact that you’re a coffee addict or cat lover. There are tons of coffee addicts and cat lovers online, but there’s only one you. Choose words that showcase your unique selling point.
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Use Professional and Attractive Photos
Your profile photo and cover photo are the first things that people see when they come to your site. There are many basic guidelines for choosing a proper profile picture, but make sure they’re professional, high-resolution images that are sized correctly. Use photos or your logo and make sure that they fit with your written bio.
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Keep it Updated
Things you once mentioned in your bio will change, you’ll learn more about crafting a great bio, or it will just get plain dated. Update your bio or revisit it every six months or year to keep things current and relevant. Your old followers and new followers will appreciate it.
Hopefully these 10 tips will help you freshen up your existing social media bios or actually fill in the information and craft a great social media bio that speaks to potential clients.