marketing-secrets

12 Secrets No One Shares About Real Estate Marketing

marketing-secretsYou know there is a way (or a ton of ways) to really grow your real estate marketing business; however, it’s difficult to sort through the massive amount of information available. You can be overwhelmed with where to begin—even though you’ve come across some really great articles about traditional and online marketing.

Let’s shine some light on some real estate marketing myths, because when you know what doesn’t work, you can move right into what does. We’re also going to cover effective offline and online marketing strategies, so you can begin growing your business.

Most of the time, it’s not that a real estate marketing idea has failed, it’s that it hasn’t been implemented properly or your expectation surrounding its impact is a bit off.

Here are some hidden secrets no one shares:

1. You don’t get leads immediately after you obtain your license.

Leads don’t come to you merely because you’re now a licensed real estate agent. You need to engage in strategic lead generating activities right away, so you can get the ball rolling.

Here are some great resources for how to drive traffic to your website and generate leads using traditional and cutting-edge strategies:

2. Listing calls rarely just fall into your lap (even from friends).

You might have friends and family members who have promised you, you can list their house or help them buy one. The challenge is that experienced agents are groomed for how to talk your friends and family members out of trusting a “newbie,” even one they have a relationship with.

They’re given scripts that prompt them to ask questions, such as: “Do you want to jeopardise your relationship or friendship?”

You’re still going to have to provide excellent value and showcase your expertise if you want friends and family to trust you.

Here are some resources for how you can provide more value:

3. Blogging and marketing materials are effective OVER TIME.

A misconception that goes along with real estate marketing is the amount of time it will take for you to draw others in. The premise behind marketing is that you have to change people’s behaviours so they do business with you. It takes time to change others’ behaviours.

Blogging is one of the most profitable real estate marketing strategies, but it takes time to see the return on investment. It’ll likely take at least six months for you to see the return. You have to remain dedicated.

4. Google Ads aren’t 100% guaranteed. 

Paid ads on Google, Facebook, or any other ad aren’t guaranteed to work. On average, people need to see an advertisement at least seven times before they will act. You have to stick with it and continue putting yourself out there, even if you’re discouraged because you aren’t seeing results yet.

5. You’re more than an agent—you’re starting a business. 

Don’t think of yourself as merely an agent. In reality, you’re starting your own business. A business owner’s mindset is different than an agent’s, and you need a business owner’s mindset to truly succeed. Here are some things you should be doing if you’re operating in that mindset:

  • Document each and every thing and follow a system
  • Designate certain roles—even for yourself—so you eventually have some free time. Put on your different hats and take them off—at least until you can hire an assistant.
  • Focus on growth and limit the time you spend on activities that don’t foster that growth.
6. Small successes will add up to big successes. 

Don’t focus on once-off lofty goals like a number of agents do. Things like “I’m going to sell one expensive home and go on vacation for the remainder of the year,” are counterproductive. Focus on little successes and believe they will add up (because they will). It’s more profitable to focus on the deals that will build your track record and build from there. The big deals will come, but don’t limit yourself by only focusing on them.

7. Keep your real estate domain throughout your career. 

Your search engine ranking is important and a lot of agents change their domain names over time or they hop from agency to agency and only have landing pages.

Think outside of the box. Create an SEO-friendly domain name and build your site, so that no matter where your career goes or how it changes, your platform remains unchanged.

8. Content creation is king. 

Content creation is still king, and content marketing should be in your real estate marketing strategy for at least the next five years. Real estate is becoming an even bigger and bigger online marketing industry. Some real estate blogs publish five blog posts a day, some five blog posts a week.

Blogging is incredibly important, and content in general is important—whether that content is in the form of blog posts or YouTube videos or other social media posts.

9. Use systems and processes to prevent overwhelm. 

When you’re operating like a business, you create systems and processes like a business. Use systems that help you avoid email clutter and CRM systems that allow you to manage your drip email marketing, including email templates.

By implementing systems and processes, you can avoid writing out the same emails over and over and over. You’ll avoid repeating so many things. Systems will take the load off of you and keep you sane.

10. Online and offline marketing need to occur simultaneously. 

You can and should implement both online and offline marketing strategies, even though online marketing is where real estate is moving towards. Create strategies, including content marketing strategies, and set goals. Then, decide which offline and online marketing activities will help you achieve those goals.

11. Buyers are easier to start with. 

Some real estate agents like to work with seller leads and other agents like to work with buyer leads.

It’s often considered best—in the beginning—to focus on buyers, so you can get some excellent testimonials. Sellers are often hard to convert at first, but buyers don’t always care as much about the experience as long as they walk away with the home of their dreams.

12. People don’t remember the first time you post.

Don’t post your content or your marketing information and hope leads start rolling in. If you do an activity once, people typically don’t convert the first time….

or the second…

or the third…

Money is made in real estate by consistent branding over time. Whether you’re a brand new agent or an agent who has been at it for years, you have to repeat your marketing at a nauseating level. If you’re struggling to identify your brand voice or build your brand with clients, check out these helpful resources:

Now that we’ve debunked some myths and given you some tips for how to achieve even greater real estate marketing success, are you ready to get started?

If you’re just getting started and want to build your own SEO-friendly and mobile-friendly website, we’d love to help begin building your platform. Contact us for more information.

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