Create Content that Makes an Impression
It’s no easy task to create content that attracts readers and is informative and helpful enough to keep them coming back. Readers can go anywhere to find content—the blogosphere is crowded—so you have to differentiate yourself and stand out.
While this can be difficult, by creating high quality content that sticks with your readers and makes an impression on them, you can keep them coming back (and telling their friends about you!). So, how do you do that?
Use High-Quality Images
While it may sound overrated, one of the easiest and quickest ways you can boost the quality of your content is by using high-quality images. You should include these images in every blog post you post or newsletter you send.
Images help paint a picture for the reader and help him or her envision what you’re talking about in the text. Keep in mind that these images should pertain to the content you’re sharing. You can read our post “How to Select the Right Social Media Images for Your Content” to learn more.
Switch Up Your Content Type
Keep your content fresh by switching up the type of content you share. If you recently posted a long-form blog post, share a checklist, infographic, or video. When you change your content, you keep your readers from growing tired of it.
If they come to expect quality content from you, they’ll know that no matter the format, you’re providing something of great value on your blog.
Share Content Where Your Interested Customers Are
There are many reasons why you need social media to drive customers to your website. Once you’ve created your content, you need to share it (which you likely know), but you need to share it where your interested customers are.
As a real estate agent, your content isn’t necessarily going to attract your targeted audience if you share it in a LinkedIn group for real estate professionals. Sure, if the blog post is about a recent property you’ve listed, it might help agents in your area discover it for their potential buyers, but you need to share it where your customers are hanging out, which may be places, such as: Facebook, LinkedIn, Pinterest, or Instagram.
How You Share Content Matters
How you share your content is incredibly important. When you just share the URL to your blog post in a social media post, your post looks like it has a fun-factor of zero. The URL doesn’t provide any background to the content or tell readers why they should take the time to click on it and read it.
Share a sentence or two that describes what the content is and how the viewer will benefit. By doing this, your reader is more inclined to click on your post and visit your website. When you do it properly, you’ll drive more traffic to your site. It’s the art of alluring.
Include Social Sharing Icons
Social sharing icons help readers share your content with their friends, family, and networks. Content is more fun when you can share it with others, right? And, when people share your content, they help spread awareness about your service and offerings.
Don’t forget the Goal of Content
Remember, the goal of content is to build a relationship with each person who visits your site or reads your newsletter. You want to grab their attention and make an impression, so you can ultimately build a long-lasting relationship. By following these guidelines, you’re on your way to doing just that by keeping your content fresh and fun.