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Why Video is Important for Every Real Estate Agent

newVideo is quickly becoming one of the most popular internet marketing strategies and a very powerful inbound marketing tool. Leading real estate agents are utilising videos to share virtual tours, property glimpses, client testimonials, and more.

So, why is video so important for a real estate agent? And, how can a real estate agent benefit from utilising video? Here are some of the main benefits:

1. More Views

Videos—hands down—receive more views than pictures, even high quality ones. They grab viewers’ attention and provide interactive information that allows viewers to connect with you.

2. More Shares

Listing videos, and videos in general, get more shares on social media sites than images or website links. Videos are engaging, entertaining, and people love to share them.

3. Build Brand Awareness

Videos help you build your brand and establish your brand voice, which is critical for successfully connecting to potential clients. They’re an excellent marketing tool that allows viewers to meet the person behind the property listings and services. When done right, videos can help you establish brand awareness.

4. They’re Persuasive

Videos not only help you market your listings, but they help you market yourself. They’re persuasive and allow you to showcase your charm, personality, and professionalism. They give insight into who you are and what you have to offer that potential clients can’t fully get by reading text or blog posts alone. Videos help you persuade potential clients to choose you.

5. Create a Strong Online Presence

Videos help you create a strong online presence and generate new leads, which are critical to the success of your business. Clients are more receptive than ever to video content, which allows you to establish yourself as an industry expert who is digitally savvy.

The thought of creating high quality videos might seem overwhelming at first, but there are a number of free and inexpensive video tools that are available to help you succeed.

 

Creating high quality videos can be done from an iPhone or smartphone and a video editing app. With a little practice and a little research, you’ll be on your way to engaging your audience like never before and establishing your online presence. If you don’t even know where to begin with creating video content, you can always enlist the help of a professional, too.

Learn more about how you can establish a greater online presence by checking out our what we do page or by visiting our blog where we feature cutting-edge online marketing information and helpful tips.

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