Business awards, whether industry specific, nationwide, or part of a local initiative, can have a powerful impact on your real estate agency. They’re not just for big businesses or movie stars—recognition is a highly effective way to improve your business, increase brand awareness, and boost morale.
You can enter national real estate competitions or initiatives run by local communities.
Obviously, the main objective to entering these competitions or partaking in the initiative is to win, but even if you don’t win, there are many benefits to entering your agency for business awards. Here are five powerful reasons you should embrace business awards:
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Networking Opportunities and Increased Business Awareness
If you enter an award’s competition and you’re nominated as a finalist, the name of your agency will appear in newspapers and on websites, increasing your brand awareness and introducing new people to your business.
When you attend an awards event, you can network and connect with other ambitious industry leaders and share business acumen.
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Get the Spotlight on Your Business
You can enter your real estate agency into a variety of categories and spotlight your business for its unique contributions. You might not win real estate agency of the year, but receiving awards in a niche category can still reflect positively and spotlight your business.
The Australian Business Awards alone have category awards for: enterprise, innovation, technology, marketing excellence, brand excellence, service, community contribution, and more. Perhaps, you run a very technologically advanced real estate agency or significantly contribute to your community.
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Become More Knowledgeable About Your Business and Industry
A rewards program or awards event can be a very detailed and involved process, invoking long questionnaires and submission forms. You have to supply documented evidence of the remarkable work you’re doing or have done. This involved process allows you to dig deep into your business and industry, which can be a very useful tool for future business planning and strategy development. While you may come to realize that your business has a small likelihood of receiving an award this year, you’ll be in a better prepared and more informed position for next year.
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Fresh Content For Your Blog and Marketing Materials
If you win a business award, you’re going to want to spread the word—and spread away! You can share this information on your blog and use your winning status to establish credibility on your marketing materials.
You can also share this information with your subscriber list in your real estate newsletter. You can share any and all media mentions of your win on social platforms and use this content to boost your business reputation. It’ll undoubtedly help drive traffic to your website and increase referrals.
If you don’t win an award, you can still blog about the process or about attending the event, and discuss your goals for next year. You can also talk about the businesses that won and which ones inspired you.
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Increased Credibility
A big benefit of winning any award, especially a big one, is the credibility it lends to your business. It’ll give you talking points and allow you to outline the reasons why your business won the award.
While the application process may be time consuming and intensive, business awards can provide significant benefits to your overall business.
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