5 Online Ways to connect

5 Important Ways You Can Connect with Clients Online Beyond Real Estate

Examine the content you’re sharing online. Is it all about real estate? We know that may seem like a silly question, because you are in the real estate industry, but if all you’re sharing is information about buying and selling homes, you may be missing additional opportunities to connect with potential clients.

It’s very likely that the people you connect with online might not quite be ready to buy or sell a property. Your goal, however, is to keep them engaged, so when they are ready, you’re the first person or agency they think of.  Sharing market information, property listings, and tips are great ways to add value to your real estate blog, social media platforms, and clients, because this information helps set you up as an industry expert.

It is important, however, to produce fresh and fun content that is meaningful to an audience not quite ready to begin their real estate agency while tying it into your business goals and objectives. So, how do you do that? Here are five types of content that can help you connect with and engage a larger audience:

1. Creative

Sprinkle in creative photos or posts. Share a picture of a different location you love or a cool front door or landscape image each week and add your logo, website, or social media handle. Add an inspirational or thought-provoking quote. Ask your audience to share pictures of their current view or a picture of something they love about their home using a hashtag you’ve created for the campaign. There are a number of ways you can creatively engage your audience and connect with them.

2. Community

As human beings, we connect through community: local clubs, events, restaurants, and affiliations.  Feature your community in your posts. Interview officials on new projects or share information about new businesses or events in your area. Share a “glimpse from the past” image that shows what your hometown, or a building in your hometown, looked like in a particular year.

Connect with your audience over your community. You can even ask your audience if they have old images of your town and area, and ask them to share the photos with you using a hashtag. You can then share those images on your social media profiles.

3. Giving Back

How you contribute and give back to your community, charities, or people in need says a lot about you. People will be drawn to your efforts to improve your community, or this world, and will be attracted to do business with you because of it.

Many don’t share about their philanthropic efforts because they don’t want to be viewed as exploitive or boastful, but as long as you promote the initiative or organization—as opposed to yourself—you’re doing a great service. By sharing about your efforts, you help promote these charitable organizations, which can get others to donate and help as well. When you share, just make sure you talk about the organization, why you’re helping it, what they do, why you love it, and how others can help, too.

4. Hobbies/Experiences

Talk a little bit—not a lot—about your hobbies and experiences. This will help others connect with you, especially if you have common interests or a common background. Share a funny story or about something incredible that happened to you. Give your audience a glimpse into your personal life, so they feel like they know you, without coming off as narcissistic.

5. Influencers

Share about the people who influence and encourage you.  Feature your mentor or write a post and tag industry leaders or inspirational individuals who you follow. #followfriday is actually a popular social media hashtag on Instagram, where people share about, and tag, their favorite social media profiles and influencers. There is a saying that says, “Show me your friends and I’ll show you your future.” Recognize people for their influence in your life and show your audience that you learn and grow from others and are connected to the world around you.

 

For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software,  responsive websites, and more.

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