Content Marketing

4 Things You Need to Know About Content Marketing in 2016

Content MarketingContent marketing has been on the rise the last few years and the trend isn’t going to change any time soon. In fact, in 2016 content marketing will be an even bigger factor that contributes to the success of online businesses.

If you’re ready to ramp up your digital marketing strategy, here are four things you need to know (or do) about content marketing in 2016.

1. Document Your Content Marketing Strategy

Your primary goal will be to document your content marketing strategy. Nearly all online businesses now recognize the importance of having a blog, but merely publishing content at random intervals is not going to have the same positive effect as following a strategy.

According to the Content Marketing Institute, 53% of successful business-to-business content marketers document their strategy. Having a strategy will be what differentiates you from the rest of the crowd.

Here are some things to define and include in your content marketing strategy:

2. Focus on Visual Content

Visual content has achieved a lot of success and resonates with readers, and it’s only going to increase in popularity in 2016.

Video content is a huge online marketing trend for 2016, but blog posts and text-based content with the right images receive 94% more traffic than mere text-only content. Focus your efforts on visual content, whether it’s video, infographics, or blog posts with high quality images.

3. SEO and Content Marketing Will Be Intertwined

SEO and content marketing do not work independently of one another. They have to be integrated for maximum effectiveness. Included in the ranking algorithm for SEO will be whether or not your site consistently has new and updated content. Your SEO team will need to be constantly in touch with your content team, and if you don’t have separate teams, you’ll need to be thinking about SEO and content in the same breath.

4. Move Away from Shallow Content and Provide Deeper, More Helpful Info

With the influx of bloggers and the amount of information circulating, you will need to do something different with your content in order to stand out. In 2016, successful companies and the smartest brands will publish less content, but more highly quality content on a consistent basis. It might be easy to write a short blog post about a trending topic, but it’s better to write longer pieces that provide excellent insight and shake up your industry.

Use these tips to begin formulating a content marketing strategy that will propel you to reach your online and offline goals in 2016. Do you need more help getting started with your content marketing strategy? Read our step-by-step content marketing strategy guide by clicking here.

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