social networks

Real Estate Social Media Marketing: Tips for Mastering The Top Networks

social networksPeople of all ages are spending more and more time on social media, disproving once and for all that social media is just a trend.

If you haven’t implemented real estate social media marketing into your advertising strategy, you’re missing out on a tremendous opportunity to connect with, engage, and attract your target audience.

Along with blogging, actively engaging and marketing on social media is one of the best things you can do to build your real estate business and drive traffic to your website.

Each social media network is unique, offering a number of benefits depending on your approach. You’ll need to determine which one is best suited to your goals, audience, and skills.

Here, we’ve included the top social media networks for real estate advertising and provided some helpful advice for how to use each one better.

Pinterest

Pinterest is all about visual images, so the better your graphics are, the more people you’ll attract. Canva is an excellent site for creating free high-quality graphics. It’s a user-friendly platform that is almost as good as having your own graphic designer.

In a recent post about why Pinterest is one of the most effective real estate marketing platforms, we discuss how visuals are important, but how great content is equally important as well. You can read additional tips on how a real estate agent can effectively use Pinterest by clicking on the link above.

Twitter

Many real estate agents don’t utilise Twitter as an effective real estate marketing tool, but it is still a very valuable way to attract followers, connect with those followers, and generate leads. To be successful on Twitter, you have to engage with your audience. Reply to comments, ask questions, retweet your favourite tweets, and share helpful, concise real estate information

In order to gain a following on Twitter, you’ll need followers who are willing to share your content, which means you have to share valuable content and build relationships, in a sense. Those agents who fail at Twitter basically use it as a broadcast system. When people share your content or retweet it, try your best to reply back to them and thank them.

LinkedIn

LinkedIn is also another misunderstood platform. Many see it as just a place to get a job when it is also an incredibly helpful tool for getting your content noticed and for networking with other professionals.

You can share your blog posts as well as expand your network for future referrals. To succeed on LinkedIn, read our post “The 6 Most Important LinkedIn Tips for Real Estate Consultants.”

Facebook

Facebook is the largest social media platform and is a network that real estate agents should be staying up-to-date about and using. When using Facebook, it’s also important to remember not to overwhelm people with just your content and your content alone.

Share a mix of diverse content that includes your blog posts as well as others. You can make quotable images on Canva with real estate advice and share market and neighbourhood news. Experiment and watch your page insights to see what content works best to attract likes, clicks, comments, and shares, and tweak accordingly.

Google+

Google+ is another misunderstood social media platform. Many real estate agents don’t use the platform or even have a profile on it. Not only are Google+ posts given preference on Google, but it’s also a great place to create and build a community of loyal followers and potential clients. You can create both a business page and a community within the platform, making it another great place to connect with potential leads.

Read our post “Leveraging Google+ for Successful Real Estate Marketing” for deeper insight and more tips on how to successfully use the platform for real estate.

Instagram

Instagram was recently bought out by Facebook and marketers are increasingly interested in the platform. Organic engagement is higher on Instagram than on Facebook, Pinterest, or Twitter. As the real estate industry is positioned to capitalise on this image-rich network, it’s to be expected that this is a real estate social media marketing tool you should be using.

Read our recent post “5 Easy Ways to Grow Your Instagram Following in 2016” to learn how to successfully market on this platform.

If you still haven’t put together your real estate content marketing strategy, we’ve written a series on how to effectively create a complete strategy, including social media. You can read step one in the series by clicking here.

If you are on social media and are struggling with scheduling and organizing your social media posts for maximum effectiveness, we’ve created an in-depth social media schedule for real estate professionals to save you time and energy. You can read it by clicking on the link or by clicking here.

Another important tip is to make sure your bios are polished and updated on all of your platforms. Read our post entitled, “10 Must-Read Tips for Writing Great Social Media Bios” to craft top-notch bios.

For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software, responsive websites, and more.

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