You’re on the top social media networks, you’ve started a real estate blog, you’ve set up a content marketing strategy, and you’re finally getting some decent traffic to your site and generating leads.
You’re thrilled, and who wouldn’t be?
Do you know what content is driving leads to your website? Do you know what platforms are your top referrers? Do you know who is coming to your site?
We put together a series on how to use Google Analytics to measure your websites metrics that’s packed full of helpful tips and insights, but let’s look at the top 6 inbound metrics real estate agent should monitor.
1. Who your visitors are and where are they coming from
The main goal of your website is to have traffic coming to it, so you can generate leads. You might have a really great site, but if you don’t have people coming to check it out, you’re not going to get new clients from it.
Track your traffic (using Google Analytics) and find out where your visitors are coming from, so you can begin to understand how to better serve them.
2. What visitors want when they arrive at your site
You’re filling your website with content in the form of blog posts, real estate videos, and images. What content are your visitors reading or watching the most? Monitor their clicks to see what content drew them in, where they go from the landing page, and what page they exit on. You can also find all of these measurements using Google Analytics. Learn what information and content they most prefer, so you can drive them further into the sales funnel.
3. How long they are sticking around
How long are visitors staying on your website? The longer they stay on your site, the better. Track how long they’re staying and what pages they’re lingering on and what pages they’re leaving immediately from, so you can better understand what pages are most effective.
4. How many visitors are returning
Look at how many new vs returning visitors you have. Track your conversion rate to see how many sign up for your newsletter, free incentive, or fill out a contact form. Also, track your closing rate to see how many leads move from being interested to making a purchase or hiring you as their real estate agent. Delve deeper into changes and what might have caused them.
5. Who is leaving
Naturally, people will move on from your business, but it’s important to track your unsubscribe rate and monitor statistics. While losing some email unsubscribes can actually be a good thing, track your exits, so you can determine why people are leaving (is it your content or simply because they no longer need your services?). Find out why your leads might be disengaged and see if you can improve your unsubscribe rate.
Tip: Read our blog post entitled, “Top 5 Reasons You’re Losing Subscribers and Solutions,” to delve deeper.
6. What your engagement looks like
While not all of your posts on the top social media sites will equate to website traffic, it’s still important to monitor your engagement and clicks on social media to see what is building interest and what isn’t. This will also help you understand what your audience most engages in and what captures their attention.
When you’re sharing fresh and fun content in an effort to generate leads, it’s important to track how well your content is performing.
You can learn more about these metric by reading our post, “13 Must-Know Google Analytics Reports for Your Real Estate Website.”
For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.
At iProperty, we provide leading online property management and real estate software, responsive websites, and more.