Checklist

Successful Real Estate Agents Online Marketing Checklist for New Listings

ChecklistIf you’ve been in the real estate industry a long time, then you’re used to marketing your listings via traditional marketing channels. In fact, you probably don’t need a checklist for that anymore. You likely have the process down.

Over the past few years, real estate marketing has shifted drastically, and you’ve heard over and over again the importance of marketing your listings online. For the most part, you know what you need to do, but you may be missing these important steps when it comes to successfully marketing your new listings in the online space.

The most successful online real estate marketers take into consideration all of these points when they add a new listing.

1. Great Photos

Photos draw people into your post. If the photo is alluring, it’ll get people’s attention. Professional photos sell properties faster and for higher prices, so it’s important that you include high quality images online with all of your listings. It’s also important to make sure your images aren’t sized too small, sites like domain.com.au now accept high resolution images, so upload large high quality images, and your property will be displayed in all its glory.

2. High Quality Video

Video content is becoming more and more popular online and has one of the highest engagement rates of all the content types. If you’re putting together a real estate video or property tour, you’ll benefit if you hire a professional videographer. While some videos can be casual and less professional, marketing videos and property tours gain more traction when they are higher quality. If your marketing budget permits, investing in professional videos can be a game changer for your marketing strategy.

Tip: For more information on creating high quality real estate videos, read our post, “4 Simple Steps on How to Get Started with Real Estate Video.”

3. Compelling Headlines and Descriptions

While quality videos and photos are what draw people into your site, compelling content and descriptions are just as important. If your descriptions are poorly written and the words don’t further convince readers to take the next step, they likely won’t get in touch with you.

Tip: To avoid common copywriting mistakes for more compelling descriptions, check out our post “10 Copywriting Mistakes that Downgrade Your Listings.”

4. Write a Tailored Blog Post

When you blog about a new listing, it’s important to tailor each blog post to that listing. Automatically blogging using a template in which very few words are changed is a turn off to a lot of readers. Many start to feel as though they’ve read the same thing over and over again, therefore, they’re less likely to click.

Get creative with your content and think of unique ways you can write about a topic and reference the listing. If there’s a really cool play area near a home you’re selling, consider writing a post about the top five children’s play areas in that specific neighbourhood, and then, when you write about the nearby park, link to the beautiful home for sale right next to it.

The more you can steer away from simply announcing a new property, the more effective your technique will be.

Tip: If you struggle coming up with blog ideas, check out our post “20 Time Saving Real Estate Blog Topic Ideas” for helpful ideas to get your creative juices flowing.

5. Share on Social Media

As with a blog post, you want as many eyes as possible to see your new listings, so it’s important to share them on the top social media sites. How you do this, however, is really important, because, again, you don’t just want to shout it out.

When you craft compelling copy and a unique message, people—even those who aren’t on the market to buy, but may know someone who is—are more apt to check out what you’re offering.

Do say something like this:

If you’re an empty nester with a beloved dog or a single with a fur baby that’s spoiled to pieces, check out this quaint cottage-style home next to picturesque, well-maintained dog walking trails. It may be the perfect place for you and your pup to call home.

Don’t say something like this:

I JUST LISTED A NEW COTTAGE-STYLE HOME FOR $325,000. CHECK IT OUT!

6. Gather Backlinks

Backlinks are still an important part of any SEO strategy, meaning the more websites you can get to link back to your website or listing, the higher it will rank in the search results page. See if you can get other agents you work closely with to add a link to your listings on their sites and vice versa.

7. Send to Newsletter Subscriber List

Email your newsletter subscribers with the new listing or the new blog post you wrote around the listing. Make sure that you don’t overwhelm your list, so if you’re adding multiple new listings per week, consider sending one round-up email.

Tip: For additional newsletter content ideas, read our post “Content Ideas for Your Real Estate Marketing Newsletter.”

8. Add to Home Page

Your home page is usually the top visited page on your website and content on this page gets more emphasis by search engines. Due to this, adding a preview of your new listing to your home page can be a beneficial strategy to getting more potential clients to see it and click through to view the details.

9. Set Up an Advertising Campaign

If you have a marketing budget that allows, you can set up a paid advertising campaign (PPC) on Google and target individuals searching for specific keywords. You can also pay for advertising on your social media platforms.

Google paid ads is a more advanced technique, which you can read about in our blog post entitled, “How Do Google Paid Search Results Work?”

We hope you’ve found this new listing online marketing checklist helpful.

For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software,  responsive websites, and more.

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