Despite the growth of social media marketing, email newsletters are still a critical component of any online real estate marketing strategy. When Facebook, Pinterest, or Instagram (or any other social media networks) make algorithm changes, it can significantly impact the number of people who see your posts and the amount of traffic you drive to your website.
You own your subscriber list, which means you have permission to get directly into your subscribers’ inboxes, so whether or not they see your content or posts on social media, they receive your updates. So, while email newsletters might seem old school, they’re still really important to the success of online real estate marketing.
Coming up with engaging newsletter content ideas that keep your readers interested and clicking on your links can be tricky, however. Compelling content that is valuable produces high open rates and more traffic to your website, which results in more leads. Here are 32 engaging real estate newsletter ideas to help you keep your readers interested and clicking.
Real Estate Blog Posts
A portion of your email newsletters will consist of informing readers of your newest real estate blog posts. Use these ideas to create engaging posts:
- How-to Posts
How-to posts such as “How to Budget for a New Home” or “How to Renovate Your Home with a Return on Investment in Mind,” can be great additions to your email newsletter. Find out what your readers want to learn how to do, or need help with, and write content that solves their problems.
Interview local experts and highlight what you discussed, including background information on each person. From mortgage brokers to contractors to designers to government officials, you can provide a wealth of diversified knowledge and use the process as a networking experience as well. Most likely, each interviewee will share your post with their readers and you’ll gain additional exposure.
- Evergreen Content
Write informative pieces that can live on your blog—and be recycled—for years to come. Blog posts that include the top kids’ attractions in certain neighborhoods or the top restaurants or coffee shops in your area of focus can drive new traffic to your website. Talk about tips and advice for first-time home buyers or for staging a home for sale. You can also use this type of content to share with new leads.
- eBooks or Educational PDFs
If you’ve written a helpful eBook, case study, or report, share a snippet of it in your email newsletter and then link to the blog post where you’ve written more about it or the landing page where your readers can download the rest of it.
- News Related Articles
Due to the nature of your career, you stay up-to-date on the housing market and what’s going on in the industry. Blog about big or breaking news as a way to keep your readers engaged and to capitalise on driving additional traffic to your website. Whether something big has happened in the housing market or the economy, blog about current real estate events and share them in your newsletter.
- Curated Content
It often takes a significant amount of effort to blog about original, quality content. While you must create high valuable, engaging content to continue to attract leads, you can curate content from time to time to fill the gaps. Find quality content from outside sources and share summaries of that content, highlighting your key takeaways or key points.
- Business Updates
Keep your readers updated on what’s going on in your business. Share tidbits about any relevant company or professional news that adds credibility and gives reader’s a sneak peek into the behind-the-scenes.
- Guest Posts
Commission guest posts from experts who can share relevant opinions and information with your audience. Use the guest post on your blog and share snippets in your email newsletter.
Housing and Finance News
- Initiatives for Buyers
Highlight new government initiatives for buyers. Share the information and add your own opinion and insight to showcase your expertise and offering.
- Housing Market Statistics
Follow resources that regularly release housing statistics and compile data for home sales and other statistics that are relevant to your readership. Share this data, along with your insights, with your readers.
- Affordability Studies
Share home affordability studies that were conducted in your state, town, or city. Many buyers are looking for information on home affordability in particular areas, so offer up this information directly to them.
- Mortgage Rates and Applications
Most of your readers looking to buy a home will likely rely on a home loan for either the majority of it or a portion of it. Include recent mortgage rates and application news as well as what this may mean for buyers, sellers, and investors.
- Updates on Short Sales and Foreclosures
Write about the foreclosure and short sale market. Share information on how many are in your area and what they’re selling for, and include any other information and advice you feel is relevant to your audience.
- Unemployment and Income Reports
Share what the analysts are saying in regards to the unemployment rate in your local market, income, and job reports. Consumers often look at the job market before moving to a particular location, so this information can be helpful, thus elevating your status as someone who adds value.
- Tax Information for Home Owners and Investors
You can create a resource page on your website with tax information for home owners and investors. Update it with the latest changes and when you do, send the information out to your email newsletter.