If you missed part one in our series on engaging real estate newsletter content ideas, click here to catch up on it.
We’ve been discussing how—despite other online and social media marketing methods—email newsletters are still an important component of any real estate marketing strategy. Creating engaging content that turns readers into leads can sometimes be tricky. Many real estate agents find coming up with valuable content to fill their newsletters difficult, so we’ve put together a list to help get your creative juices flowing.
In part one of our real estate newsletter content series, we discussed the first 15 real estate content ideas, let’s carry on with the rest of our list.
Highlights from the Local Housing Market
- Interesting or Unique Properties in Your Market
Some houses are just plain interesting or unique and deserve a little extra attention. Whether you have a unique property for sale or there is one in your area, use these properties to pique the interest of your leads. Celebrity-owned homes or quirky houses with one-of-a-kind features naturally draw the attention of audiences, so use this opportunity to engage with your readers.
- Client Testimonials for Your Area
For this one, you don’t just want to blast testimonials from clients about your services. Instead, interview some of your clients about how they like their new neighborhood, where their go-to spots are, etc. If they mention how much they appreciated your services, slide that in between the information, so that you still showcase your services without being too forward.
- New Developments and Construction
Highlight any new developments or new construction going on in your area. Is a new apartment complex being built? What about a new shopping centre? Keep your readers up-to-date on any new buildings or infrastructure.
General Finance Advice and Home Loan Tips
- Tips on How to Save for a Home Purchase
Do some research on the most popular money-saving methods and share past client stories on saving for a home purchase. Follow sites that provide finance advice and share their advised tactics and methods. You can collect quite a lot of these and include a few within each email newsletter as a bonus to your readers.
- Advice on Renting or Buying a Property
You’ll likely get some leads who are not yet ready to buy, but are looking for rental properties and dreaming of the day they own a home. You’ll likely also have leads who aren’t sure if buying or renting is the best route for them. Share insight into the pros and cons of home ownership vs renting or advice on how renters can delve into their financial situation to determine if buying is really the right thing at this time. Discuss common leasing issues that arise and solutions for them.
- Home Insurance Tips and Insight
Understanding home owner’s insurance and what to watch out for can be tricky for first-time home buyers. Share tips that help individuals pick the right insurance for their needs. You can also provide advice on how home owners can save money on homeowners insurance.
- How-to Information on Refinancing a Mortgage
Share advice from lenders on refinancing. Discuss how a person goes about refinancing and what he/she can expect. You can also discuss what costs homeowners can expect during the process.
- Pre-Qualifying for a Home Loan
Many homeowners are unable to obtain a loan due to poor credit or a poor financial situation. Educate your leads on how they can remedy their ability to obtain a loan and what it takes to get pre-qualified.
Homeownership Tips, Tricks, and How-to Guides
- Information on Renovating a Home
Share tips on how to budget for a home renovation or the best rooms of a house to renovate for the biggest return on investment. Talk to contractors and share their advice; they’ll likely give you great insight for free exposure through a quote in your newsletter or even an interview.
- Resources and Round-Ups
Share useful websites where your leads can find information about contractors or other professionals, such as interior designers or landscapers. Compile helpful blog posts from these professionals and send them a round-up of relevant posts that could be useful.
- Home Maintenance
Turn to websites that share tips on home and garden maintenance. From mowing a lawn to properly caring for different types of flooring, share top tips for the best home and garden care.
- Baby Proofing and Pet Proofing Homes
Parents, especially of little ones, are particularly concerned about home safety. Buyers with pets are also mindful of whether or not a home is secure for their pets. Discuss tips on how owners can safe proof their homes for the ultimate kid-friendly and pet-friendly property.
- Homeowner Checklists
Checklists are fun and quick to reference. Many people return to checklists over and over again and even print them out or save them down. Share checklists about common things such as fixing plumbing or cleaning schedules.
- How to Determine a Listing Price
Discuss everything that goes into a listing price and how an agent determines a realistic listing price based on a property. Use this opportunity to showcase all that an agent does when he/she values a property for sale.
- How to Search for a New Home
Share tips on how to best filter real estate websites or discuss the most user-friendly real estate websites for home buyers to locate properties. You can also send another newsletter that discusses how buyers can narrow their search by getting more specific about areas, etc.
- How to Transition Kids after a Move
Share tips on how to transition after a move, especially if children are moving schools or towns. Offer sound advice and strategies from professionals. Discuss how to make the process an adventure as opposed to a dreaded chore.
- Community Festivals or Activities
Keep your newsletter current and fun by sharing upcoming community festivals or activities. If a new restaurant or hot spot is opening up in your area, include that information in your newsletter.
We hope this email advice has proved helpful for you. Use these ideas specifically or jot down any ideas that these tips stir up.
For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.
At iProperty, we provide leading online property management and real estate software, responsive websites, and more.