When you make authentic connections within your community, it benefits you and your real estate agency. Establishing genuine relationships and becoming known as a valuable resource online and offline can help you grow your business and your referrals.
Here are five easy ways to improve your connections and relationships within your local area:
Host Events or Informative Seminars
Host regular free seminars about investing, buying a home, selling a home, etc. as a way to connect with your local community and provide helpful information. You can also host a local sausage sizzle or a Christmas party.
Sponsor a sporting team or charitable event
Sponsor a kids’ sporting team, support a local school, or contribute to a charitable event. By giving back to your community, you build rapport and a reputation for caring about more than just your bottom line. More and more people want to partner with service providers and companies who are socially responsible. In fact, it’s almost a prerequisite with millennials that a company or service provider give back in some way or another.
Stay updated on current issues that have an impact on your community or area
Know how issues impact the people in your community beyond how it impacts their property values. Stay current on zoning laws and changes, so you can advise individuals, investors, and developers.
You should also stay up-to-date on new restaurants, environmental issues, or developments, so you can pass that information on to potential buyers and sellers as well.
Be the one who lends a hand
Be the nice guy or gal who is always willing to lend a helping hand. Word of mouth is very powerful. If you’re always willing to help out, even if it’s just holding the door or helping someone load something into their vehicle, you’ll build your name as someone trustworthy and helpful.
Attend other networking functions and events
Attend networking functions and events that others put on. Collect business cards and names, so you can pass clients on to other solicitors or tradespeople. Don’t just always ask for referrals, find out how you can help someone else out and build your network that way.
For more information on how to connect with your online community, read our post “4 Simple Ways to Show Customers Your Worth as a Real Estate Agent.”
You may also like our post, “5 Important Ways to Connect with Clients Online Beyond Real Estate.”
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