Digital Storefront

Have You Digitised Your Real Estate Agency Store Front?

Digital StorefrontAre Bricks-and-Mortar Shops a Dying Breed?

If you wonder how relevant your store front is—and if bricks-and-mortar shops are dying—think again: Amazon recently opened a physical bookstore in Seattle and Google launched a retail store in London. These two companies know the importance of online marketing (that’s where they began), but they also know how much customers still like a physical experience and in-person contact.

Leading real estate agencies are using digital technologies in order to bring the online experience to customers in the real world. What does this look like? It means they’re getting rid of static window displays and banners and utilising digital presentations which have the ability to stop passersby and gain their attention.

Digital marketing in your store front is about immersing your clients in an experience every time they visit your physical storefront or online storefront (your website).

The front of your real estate agency has an important role to play in the digital world. Here are some ways you can bridge the gap between online and offline real estate marketing in order to create a richer customer experience.

Here’s How to Digitise Your Real Estate Agency Storefront

Create Digital Windows

Replace posters, banners, and paper listings in your storefront with digital boards that run a mix of slideshows, video, floorplans, and property listing copy. Showcase your real estate video clips to give buyers and sellers an idea of the level of skill and quality you offer.

Use Smart Technology to Talk to Passing Buyers

Emerging technologies are available that allow you to essentially “talk” to those within close proximity of your store by sending property information to their smartphones. You can equip your storefront with this technology and whenever someone is in range of your office, he or she will receive a message from you.

Make Interactive Content Available

Secure in-office tablets, so that buyers can browse listings or sellers can browse additional information about your services. You can also add slideshows and videos and kit the tablets out with your content, which is much more useful than providing magazines and booklets.

Offer Free Wi-Fi

Make your potential clients more comfortable by providing free wi-fi that allows them to browse your properties or offerings on their own devices. Use QR codes or showcase information about a downloadable app that will provide them with real-time updates of listings, open houses, etc.

Provide a “Help Centre”

Consider providing a computer or help centre where buyers and sellers can read informative blog posts for your blog or read client testimonials.

Stay Up-to-Date on Technological Advances for Real Estate

Technology continues to change and advance at a rapid pace. The Internet of Things is connecting devices like never before, which will allow marketers to draw even deeper insights into customer behaviour. Also, wearable technology such as Google Glass and smartwatches will likely continue to influence how consumers interact with digital content.

Despite the growing changes in online marketing, bricks-and-mortar is still important, but the way bricks-and-mortar looks is shifting. In order to connect with clients in a way that truly engages them in this digital frontier, the right mix is essential.

Check out our blog for more helpful tips and information. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software,  responsive websites, and more.

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