socialproofing

What is Social Proof and How Can it Help You Win Clients Today?

socialproofingWhat is Social Proof?

Social proof is a buzz word that’s all the talk in Internet land. You may or may not have heard of it, but we’re going to tell you exactly what it is and how you can use it to generate leads and win over clients.

Social proof is a phenomenon in which people replicate the actions of others in order to attempt correct behaviour in a given situation.

So, basically it’s the thought that “if everyone else is doing it, I should do it, too.”

Social proof can be used to play on people’s fear of missing out, whether that’s missing out on buying a home, selling their home, or accessing quality services.

Social proof is one reason nightclubs will have people cue outside even though there is room inside. If people see other people doing something, they’re more likely to do it.

Seeing other people do something or purchase a product or service and rave about it gives that product or service credibility, especially if the person raving about something is someone they respect and value.

So, how do you apply the concept of social proof to your real estate business to win clients?

Here are some ways you can capitalise on social proof for real estate marketing:

  1. In the Copy on Your Website

You can include social proof in your website copy to help boost the idea that you are the go-to agency or real estate agency. Use lines such as:

  • “Join more than 2,000 informed buyers and sellers by subscribing to our real estate email newsletter.”
  • “More than 2,000 buyers have downloaded our first-time home buyer’s guide. Download your free copy today.”
  • “Reach out to us to find out why 3 out of 5 sellers choose to sell their homes with us.”
  1. Real Estate Testimonials

Testimonials have been used for decades in traditional marketing and they’re an excellent tried and tested form of social proof. Your real estate testimonials can take the form of copy on your website or real estate videos.

Post your testimonials on your social media profiles, including Facebook, Instagram, LinkedIn, and Google+ to showcase what others are saying about your business.

  1. Media Mentions and Exposure

The media can be a great way to build your reputation as a go-to real estate agent or agency that is up-to-date on market trends and real estate data. Reach out to media sites or news outlets to see if they’ll allow you to provide industry information.

If you’re consistent and provide helpful information (whether through a press release or social media post) and the media mentions you, that’s great brand exposure and great for establishing your credibility.

  1. Social Media Shares

If your content is consistently being shared on social media, that’s social proof. Those social shares expose you to hundreds or thousands of people. To continue to build your social proof, encourage connection and engagement. Comment and ask others to share your content if it resonates.

With social media, the more you give, mention, or share the content of others, the more they will likely do the same for you.

  1. Share Case Studies

Case studies are ways you can take your testimonials to the next level. Everyone loves to read about the success stories of others. Create case study posts or videos that inspire others to follow in the footsteps of your happy clients and re-create their experience.

  1. Show Your Statistics

The old adage that says “numbers don’t lie” is true. If you’ve been in business for years or have worked with an unprecedented number of buyers and sellers, share those numbers.

Impressive statistics are great credentials and excellent social proof. Just make sure those numbers are accurate and can be validated.

By adding social proof to your online and offline real estate marketing efforts, you can strengthen your credibility and win over clients who are more than willing to follow the path others have followed to success.

Check out our blog for more helpful tips and information. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software,  responsive websites, and more.

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