If you are writing blog posts or updates for your organisation every week, you want to know what length is right for your posts so you can get the most interactions, views and likes from your audience.
When it comes to post length there are no specifications on what is ideal, but social media updates on the other hand, have been proven to show some post lengths work better than others.
As well as catering your post lengths for each social network, its key to provide value on your blog, so read our helpful article on how you can provide value on your real estate blog, remember its important to keep your content fresh and fun.
Here are a few tips for getting the most out of your post. Remember, interaction is the goal and with this advice, you can get more results.
Blog posts should have a headline consisting of 8 to 12 words and no more than 70 characters. According to research, articles that have titles with 8 words perform better and see a 21% higher click through rate. When sharing on Twitter, the goal is no more than 90 characters for the title itself, 25 characters for the link to the post and no more than 25 characters for an image.
The appropriate word count for your blog posts can vary, but the best blog posts take less than 7 minutes to read, so that is about 1,600 words or less. Updating your Facebook status should not involve any more than 40 characters, which optimises engagement.
Ideal length for a tweet is about 100 characters. Tweets ranging from 71 to 100 characters will see more retweets and interaction than posts that are shorter or longer. Then last, but not least, Instagram posts should only involve two to three lines of content for higher interaction rates.
We understand it can be hard to come up with content for your blog, so check out our blog post on 32 Engaging Real Estate Newsletter Content Ideas or our article on 20 Time Saving Real Estate Blog Topic Ideas.
Still not sure if blogging is for you, make sure you read our post on Real Estate Blogging – Why You Should Do It.
When you use this advice, you can maximise your content marketing presence when online.