Video-Blogging

10 Video Styles That Should Be In Every Real Estate Marketing Plan

Video-BloggingMore often than not, the real estate agencies that win the most clients are the agencies using the most creative tactics.

To get ahead in a continually-changing industry, you need to be willing to try new things and that might mean stepping out of your comfort zone once in a while. By taking advantage of the numerous different video strategies at your disposal, you can gain that added edge.

So, what are the best video marketing strategies? We’ve prepared a run-down of the top 10 so you can choose the ones that’ll work best for your business.

1. List videos

The animated cousin of the list article, list videos gain huge reception online. By parading your top properties in a countdown list video, you can gain top-of-the-sales-funnel leads surprisingly quickly. In addition to this, you can push your existing leads down your sales funnel by getting them to call you if they see a property they like.

With tools such as Magisto and Camera Plus, creating YouTube-ready videos from the convenience of your smartphone is easier than it’s ever been.

2. Interview videos

Remember all of those satisfied clients your real estate agency has? If only there was a way to leverage their positive reviews as a video-style sales tool.

Guess what – there is. By contacting some of your recent clients and asking them to answer a few of your questions on camera, you’ll be able to compile a montage of positive feedback. This is a fantastic sales tool and a great way to overcome any objections potential clients might have to using your service.

3. Recycled blog post videos

If you already have a blog up and running, you don’t always have to create brand new content. You can put your older content to work too by repurposing it in a blog post recap video.

Do some analysis on your website’s posts over the past 6 months and see which ones have gained the most traction online. Pick the top 3 and create a summary video around each topic. There you have it – 3 pieces of video content with minimal research required.

You can also produce short snippet videos that summarise the blog posts you create, with links to the longer posts in the video description. This can be a great way to leverage interest from your time-poor audience.

4. Advice videos

These pieces of content go down an absolute storm. Why? Because you’re providing an answer to the questions people are searching for online. If you can optimise them for search engines and get them to rank in the results pages, you’re going to drive some serious traffic.

Ask one of your more experienced agents to present a short 5-minute video on a problem your buyers or sellers face most often. You can even produce this in the list video format, with a topic such as ‘5 pieces of advice for prospective buyers’, for example.

5. Special offer videos

Don’t worry, we don’t expect you to give away a house. By sharing a giveaway with your audience, like a piece of content that would appeal to them, you can really get their attention.

By adding a call-to-action (CTA) link in the video that drives traffic to a signup form on your website, you’ll be able to capture information about them in exchange for the giveaway. If you can drive the traffic to a dedicated landing page – even better. This way, you’ll be able to completely design the page around getting them to download the content and you’ll also be able to track the traffic much more easily.

If you’re interested in creating a dedicated landing page, contact iProperty today.

6. Review small businesses in your area

Have a meeting with your team and pull together a list of the local small businesses that you buy from often. These small businesses that you and your local market use often act as an excellent channel for your real estate marketing.

The aim of these videos isn’t to directly plug your service – quite the opposite. By placing the focus on them, you can show your target market that you’re truly embedded and invested in your community. Displaying this local knowledge and commitment will work wonders for your local brand authority. You’ll probably get some kudos from the businesses you’re promoting, too.

7. Behind the scenes videos

One thing that your audience will love is getting a sneak peek into your office and learning who the people at your company really are.

By doing this, you’ll be adding a face to your brand, which will make you that much more memorable to your target market.

Try creating a video that takes them on a quick tour of your office, introduces them to a few of the agents they might work with and gives them a bit of background about your agency. The great thing about this is that often, you can just take the copy from your website, patch it up a bit and use it as the script. Since it’s a natural, informal insight, it’ll require minimal effort and setup on your part.

8. Property and neighbourhood tours

Putting photos of your listed properties online is a good start and a dedicated web page for your more unique properties is even better. If you can tie a property and neighbourhood video tour into that mix, you’ll be working real estate marketing magic.

By creating a property and neighbourhood tour video, you’ll be able to give prospective buyers a closer look into your listings and explore their features in much more detail.

Your properties might be appealing to your audience, but if you can give them an overview of the neighbourhood amenities, such as shops and schools, they’ll be more inclined to book a visit in person. Property and neighbourhood tours are a fantastic way to help prospective buyers start building a connection with a property, so they’re an idea well worth your time.

9. How-to videos

As you’ve no doubt seen on your journeys across the internet, how-to videos have surged in popularity over the past few years, generating a huge amount of views for the users that post them.

Why? This is largely because they present themselves as an effortless way of finding out how to do something. In a detail-heavy industry such as real estate, many will see how-to videos as a blessing.

Put a how-to twist on your videos and cover popular topics in your buyer/seller markets. Just make sure that the topics you choose don’t have too much competition, or you could have a hard time getting your video seen.

10. The brand promo video

All real estate videos are important, but this one stands at the top of the ladder.

A brand promo video is your key to advertising your real estate agency and presenting yourself to the online market. By producing one that’s high-quality and encapsulates the core beliefs and services your agency offers, you’ll be able to vastly increase your target audience’s awareness of your brand.

Don’t be fooled by the high production costs. A brand promo video will be the single most versatile piece of video content you’ll create, meaning it can have several different applications for your business. You can link to it in email campaigns, post it on social media, or host it on a banner at the top of your website to give your audience a quick and engaging way of learning what you’re about.

It doesn’t have to be overly long either. Try and summarise the key points you want to communicate, break it down into sections and cut it to 5 minutes or less.

Still not convinced? Read our article on Why Video is Important for Every Real Estate Agent.

It’s important to know where to begin and how to create high quality real estate video content that connects with your audience beyond just real estate. So click here to read some simple steps to get you started.

For more helpful real estate tips and information like this, check out our blog. You can also follow us on Facebook.

At iProperty, we provide leading online property management and real estate software, responsive websites, and more.

 

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