Recording Video on Phone

Video On Social Media – Real Estate Marketing’s Hottest New Trend

Recording Video on PhoneIt makes sense, doesn’t it?

To be in the real estate business you have to embody the spirit of the entrepreneur. It’s a place for thinkers, creatives, and master business people alike. Making a profit in real estate is not just about selling a property or home, it’s about selling an idea. It’s about creating capital within both the location of the home, and the world around it.

When it comes to marketing real estate, you’re not actually selling a collection of materials that have a roof and plumbing and hopefully a bed, you’re selling a lifestyle. You’re selling the street where the client will walk their children to school. You’re creating memories in their local bar or café. You’re designing a future life for someone around that town or city.

Thankfully, the world has moved on to more than printed pictures in a glossy magazine. Now real estate agents can create entire moments through everyone’s essential device – their phone.

So, if you want to boost your game and start making life happen for your clients, it’s time to move up from square footage and into the real world. Let’s talk about convenience, commuting, and creating a new life through the joys of social media.

Snapchat

We know what you’re thinking. Snapchat is a young person’s’ game, certainly not the demographic that are buying homes.

Not quite.

Like Facebook, Instagram, and Twitter, Snapchat is on its way into the palms of the over-45 demographic. Trends show that in the next 2-3 years, Snapchat will be as prevalent as Facebook and as cool as Instagram. Being on board with this trend now could make your business the paradigm in social media real estate.

Okay, so what else is awesome about Snapchat?

Most importantly people pay attention to this little app. The videos disappear in the blink of an eye, and users know that. This means your viewers are more likely to concentrate when they watch your clip. They are absorbing what you were seeing in that home, designing a life for themselves and wondering, “Hey, what if that was me…

Whilst you’re traipsing around homes and neighborhoods, sight-seeing on behalf of your client, you’re creating entertainment for them to watch in the comfort of their own home. If there’s a local restaurant within walking distance of the property, show your clients and fan base what they could be doing on a Friday night if they just bought that house.

You can even throw in a geofilter to add validity, or just for the fun of it.

Finally, Snapchat is one of those apps like Facebook: made by a young guy who is now a billionaire. You may have heard that story, but if not then let us explain why this is relevant.

Snapchat is growing among the elite top earners in the world; these individuals are usually aged somewhere in the 30 – 45 range. They love flair and are in constant competition with their online peers. This is yet another demographic that realtors should be playing to.

Facebook Videos

Advertising on Facebook has been around for years. However, their live stream video function is very, very new indeed. If you’re in real estate you should have your own Facebook page by now. If you don’t, it’s not too late for you. Advertising on Facebook is second to none, so start there.

You all remember that show MTV Cribs? For some of you younger agents it might even be what inspired you to get into real estate. Well now, thanks to Facebook’s live streaming option, you can create your very own version of Cribs with – you guessed it – your own phone.

Using Facebook Live

With your own virtual open house, Facebook Live allows you to show prospective clients around a house from the comfort of their current living room. They can ask you questions and you can reply – live.

With the nonstop lives of the post-recession market, not everyone has the time or want to go to viewing after viewing. Facebook Live allows you to do your job, whilst allowing your clients some extra freedoms. No more tailoring your traditional viewing around work and the school run – do it over breakfast.

Developing your social media presence is the key to a successful online real estate business. We’re still a year or two away from this becoming a norm, so get ahead of the curve and create your content now. Design your style, find out what works for you and, as always, don’t be afraid to experiment.

If your looking for ideas for what types of videos you should be doing, check out our helpful post on 10 Video Styles That Should Be In Every Real Estate Marketing Plan.

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