Video is one of the most powerful weapons in your marketing arsenal, as studies have shown that it drives some serious engagement statistics. If your real estate agency is in-tune with digital marketing, you’re going to attract a lot more business.
By using video marketing, you can help tell your viewers a story, which will get them that much more invested in what you have to offer. By helping them to develop an emotional connection to your service, too, you’ll come across as much more trustworthy.
Take a look at these quick tips to find out how you shoot the best real estate content possible.
1. Create a plan
The best property videos look relaxed and natural, but that doesn’t mean that this is actually the case. The primary things that you’ll need to consider are:
- Script
- Sound
- Appearance
- Location
With your location, you need to select somewhere that has great lighting and is in an area where you won’t feel rushed. It’s unlikely you’ll get it right on the first go, so finding a calm area where you can get a few different takes is important.
Dressing smartly will make you come across as more professional, but avoid wearing stripes. These can cause strobing on the video and will be detrimental to the overall quality of your product. Excessive jewelry should also be avoided, as it can create a lot of additional noise which can blur the focus on your voice.
If you don’t know where to begin, read our article 5 Ways to Create a Great Online Video Strategy that Works as well as 4 Simple Steps on How to Get Started with Real Estate Video Content: Part One.
2. The script
It doesn’t matter what type of video you’re shooting. Whether it’s an agency profile, a market report or a property video is irrelevant – you always need to plan out what you’re going to say beforehand.
Make a list of talking points at the very least and, if necessary, you can always polish it into a written script. Keep it fluid, though, as scripts can often make real estate videos sound more like speeches.
3. Think about the audience
One tip for creating and maintaining sincerity throughout the video is imagining a specific person in your mind and pretending you’re talking to them. Using this technique will help you to remained focused during the shoot.
You should also avoid speaking too quickly, as stress can cause you to subconsciously speed up in your delivery. Although you might know what you have to say, your audience doesn’t. For this reason, it’s best to keep it slow.
4. Rehearse before the shoot
It can take a while before you feel comfortable in front of a camera. This is especially true if you’re new to the game. Before the shoot, you can practice by delivering the script in front of a mirror or your smartphone.
One of the biggest subconscious mistakes people make is not being sure what to do with their hands during a shoot. If you’re in doubt, just leave them by your side, so they’ll be in the shot but not drawing attention away from your face.
Once again, there’s no need to rush your delivery and don’t forget to take regular breaths. There’s also nothing wrong with leaving a few seconds of silence between points.
Still not convinced? Check out our post Why Video is Important for Every Real Estate Agent.