Both your website and social media profiles are incredibly powerful weapons in your arsenal for engaging your audience and driving leads.
The phrase ‘content is king’ is bounced around frequently in marketing, but it’s true. Content truly does possess the ability to engage your target audience and leave them wanting to know more about your business services.
Creating content that converts, however, isn’t as easy as it sounds. Fortunately, there are 4 steps you can follow that’ll set you on the right path. Read on to discover how you can produce content that’ll capture attention, maintain interest and convert prospects.
1. Be detailed, but not too detailed
Your social media profiles and your website should both provide a wealth of information to your audience. It is, however, possible to give them too much information.
Your business channels should provide your audience with just enough information about your real estate agency to explain your services and develop intrigue – the idea being that those who are interested will get in touch with you to find out more. There you have it, inbound leads.
Although inbound leads can sometimes result in business sales, it’s also easy to get bogged down in answering the same questions over and over. If you think this could be a problem for you, consider adding an FAQ section to your website, or addressing common questions in a blog post.
2. Don’t go for the hard sell
Real estate agencies who are highly confident in their services can often come across as overbearing.
Your potential customers are considering using your services, so a service is exactly what you should provide to them. Don’t focus all of your efforts on the hard sell. Instead, spend time demonstrating the value of your agency and answer any questions they may have.
By addressing common issues they could be facing in your content, you’ll present yourself to them as a knowledgeable resource. This, in turn, will make them more likely to choose your agency when it comes to decision-time.
3. Make the most of images
In addition to ‘content is king’, another expression that gets thrown around a lot is ‘a picture speaks a thousand words’. It’s true – in marketing, images drive double the engagement that written content alone does, with video bringing in double of that too.
Studies have shown that 90% of the brain’s information processing is done through visual stimuli. If you’re not using them in your content, you’re missing an easy trick.
Source high-quality images online for use in your content and social media channels, but make sure they stay true to your brand image. You should also be careful of any copyright issues surrounding using images without permission.
Take a look at some stock image sites and find a package that works for you.
4. Be aware of your target audience
One crucial element of producing great content is knowing who your target audience is. If you’re primarily targeting a seller market, for example, consider using content ideas such as ‘5 tips to making your property stand out’.
If you can make your content relevant to your audience’s current circumstances, you’ll get results. You might even start to develop a loyal audience who return to your site time and time again.
Creating high-quality content is hard, but not impossible. Follow these tips and you’ll be off to a great start.
If you still need more assistance, check out our post on How To Create Real Estate Content That Clients Want To See. Smart marketeers formulate a strategy for their content marketing, for more information read our Step-by-Step Content Marketing Strategy: Step One.
Great tips! Indeed, content marketing depends on how engaging and creative your content is. One ‘ need to become a designer to create a creative content, he just must read this blog. Simplicity is the key, it makes the content more readable, understandable and not complicated. Next is, balance to the text and then relevance of the pictures to the text. Thank you for sharing your tips!