One of the biggest struggles that real estate agencies face from a marketing standpoint is putting themselves in the shoes of their clients. If you can do this, you’ll be able to understand exactly what they need, what they can do without, and what their main problems are. From this, you’ll be able to develop a tailored marketing strategy that’ll transfer beautifully to a high-performing Facebook page.
Although it’s a relatively bad place to physically sell anything, Facebook is a great place to empathise with your audience and develop strong, lasting connections. In this article, we’re going to help you to figure out exactly what your Facebook page needs to attract, retain and convert an audience into clients.
Contact info
First and foremost, your Facebook page needs to have contact information prominently displayed. As a minimum, you should have your business website, operating hours, contact information, and links to your other social channels clearly displayed.
If you’ve got several different phone numbers on your profile, you should make sure that each one is clearly labelled – this is as much for your benefit as the customer’s, as it’ll save time on both ends.
Customer support
This one shouldn’t be too alien to you either, as it’s one of the primary reasons that customers seek out a brand’s Facebook page. Gone are the days of calling a hotline number and waiting to be put through to the right office – instead, customers will get in touch with you on social media to troubleshoot their real estate dilemmas.
Over 1 billion people use Facebook Messenger every month, so you can definitely expect to get messages through about your real estate agency. Just make sure you’re not part of the 87%, who don’t answer all of their customer queries.
Exclusive offers and hot deals
You do, I do – everyone loves a hot deal and your Facebook audience is no different from us. One study even found that 35% of all Facebook post likes are from people who are specifically interested in offers and competitions.
With real estate, you’ll have to get a bit creative, but it can be done. Consider offering free valuations or property marketing reports for a short period of time – regardless of what you do, it’ll give you a leg-up over rival agencies.
Top 5 tips for Real Estate Marketing on Facebook
Content that’s relevant
This is another point that seems obvious, but trust us – you’d be surprised at the number of real estate agencies who don’t understand how important relevancy is to their overall social presence.
When you’re sharing content and general information, you need to make sure that it’s uniquely relevant to your overall business and industry. Your audience shouldn’t be left confused by what you’ve posted – they should be able to immediately see why the post was relevant to them.
When you’re posting content on your Facebook page, you should be wary of the format that you post in. Posts that contain images, on average, garner an insane 53% more engagement than posts without. On top of that, one study even found that photos get 104% more comments when compared to posts without visuals.
Why Your Agency Should Focus On Facebook
Once you’ve got an understanding of what your customers want from your Facebook page, it couldn’t be easier to give them what they’re looking for.