It’s the question of the decade – how can you reach more customers when there’s so much competition online? If you’re relying on traditional marketing methods alone, the answer is with great difficulty.
Whether it’s because of lack of understanding or fear of change, many real estate agents are still sticking to their guns with mail-outs and print advertising. These tactics, however, should only form the warmup act of your full real estate marketing ensemble. In today’s digital age, online content marketing should be the headline attraction.
Understanding traditional marketing’s limitations
Despite their many benefits, offline marketing techniques also come with their fair share of limitations and they’re growing by the day. Traditionally, real estate agents market their properties by farming a database of around 500 to 2,000 contacts. Speaking with each of these people 4 times a year, however, works out at around 160 extra calls – on top of your existing workload.
Australian Census statistics have shown that larger suburbs can be home to more than 30,000 people. If you consider that 20% of them could join your database during a marketing campaign, the possibility of keeping in touch with your contacts becomes even less likely.
Benefit from the world of business blogging
In contrast to traditional advertising methods, business blogging continues to demonstrate value long after it’s posted. If you can create a blog post that your target audience finds useful or interesting, it’ll be driving leads for you for months – even years – after you’ve posted it.
When compared to agencies that don’t market their businesses online, those that do reap an astonishing 88% more leads each and every month.
The reasoning behind this is largely because content marketing gives audiences what they’re after. You can spend as much money as you want on outbound advertising, but a free blog posts that provides potential clients with useful information is a great way of gaining leads.
In addition to simply driving leads, blogging also benefits your business in two other key areas. By providing your target audience with the answers to their questions, you’re able to demonstrate your authority on the topic. This, in turn, builds their trust in your brand. The next time they’re in the market for your services, they’ll be that much more likely to contact you over your competitors.
Harness the power of digital marketing in 2017 and ultimately see your revenue increase and your cost-per-lead decrease.
Do You Really Have to Blog? Let’s Talk About Blogging and the Effect it has on Your Business