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5 Easy Tips For Optimising Your Real Estate LinkedIn Profile

LinkedIn IconYou wouldn’t hand a potential lead an outdated flyer, so why would you let them find your LinkedIn profile with old information on it?

LinkedIn is the world’s most-used networking site, with over 2 new people joining it every second. That totals over 467 million registered users and that doesn’t look like it’s about to slow down.

In order to get the maximum benefit out of your LinkedIn presence, follow these 5 quick and easy tips.

1. Keep your profile photo updated

Online, your profile photo is the first impression that you give to people. It’s the first thing people visiting your LinkedIn profile are going to notice, so why wouldn’t you make yourself look the best you possibly can?

Update your profile photo with a good, high-definition headshot. You don’t necessarily need to get a professional photographer to shoot it – most smartphone cameras will produce a good image. Just make sure that you don’t end up pixelated!

2. Refresh your background image

Now that LinkedIn have allowed everyone to have a background image, you’ve got another fantastic opportunity to promote yourself and help yourself stand out.

Although you can choose anything, it’s best to select a background image that relates to or expresses an element of your personal life.

Over everything else, your LinkedIn profile should show how you’re going to be to work with. Use a background image to accentuate your professionalism and personality.

3. Tweak your headline

In the days of LinkedIn past, headlines used to be for simply stating your job title. Nowadays, their common usage has moved on considerably.

If you’re looking for a new job, don’t simply have ‘unemployed and looking’ in your headline. Instead, try something more descriptive and emotive, such as ‘real estate professional looking to build a future with agencies in the Sydney area’. It’ll get much more attention than a simple bland headline.

4. Edit your summary – then edit it again

LinkedIn’s recent UX update means that it can now build a profile summary for you automatically. Pretty cool, right?

Yes and no. This might be a good place to start, but it’s only going to get you so far. Sadly, computers aren’t quite at the stage yet where they can compare to human writing ability.

Your summary is an excellent place to do some storytelling. It’s a place where you should capture the interest of potential business connections by engaging them with some of your top achievements, as well as where you want to take your career in the future.

5. Personalise your profile URL

This one might seem obvious, but a lot of people completely miss it. Although LinkedIn automatically assigns your profile a URL when you sign up, it’s not exactly great.

Instead of running with a series of letters and numbers, why not set yourself a vanity URL. With this, it’ll be easier to link people to your profile and it’ll also work wonders for SEO.

Like any business material, you should check back on your profile regularly to keep it up to date.

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