Facebook Advertising Screenshot

Facebook Advertising For Real Estate – What Do You Need To Know?

Facebook Advertising ScreenshotAs the social media manager for your real estate agency, understanding how you can utilise Facebook Ads as part of a marketing strategy is absolutely key. Not only can Facebook ads completely reinvigorate your agency’s social reach, they’re also pretty cost effective.

What does Facebook advertising mean? 

If you, like 3 billion other people in the world are using Facebook, you will no doubt have noticed the little ‘sponsored’ posts that pop up in your News Feed. If you have, that’s because you’re part of someone’s target audience – feel special.

By advertising on Facebook, you’ll gain an invaluable insight into the online habits of your current and potential new customers. When running a Facebook ad, you’ll collect data that’ll allow you to enhance and optimise your future advertising experience – both online and in the real world.

3 Facebook advertising best practices that you need to pay attention to 

Before starting out with your Facebook advertising, take a look through these 3 best practice tips: 

1. Work out your objectives at the start 

Before launching a Facebook ad, it’s crucial that you figure out what you want to gain from it. Not only will this make tracking your agency’s marketing progress far easier, it’ll also give you the nod that you’re moving in the right direction.

Sit down with your team and spend some time figuring out what your objectives are. Whether they’re to boost conversion rates, gain video views, or simply to increase your brand awareness, it’s essential that you get them laid out before your ad launches.

2. Set clear goals for your Facebook ads 

When working on your goals for your Facebook ads, you need to make sure that they’re achievable, measurable and relevant to the topic at hand. By working on these points, you’ll be able to ensure that you generate a better return on your investment.

3. Work on an overall campaign objective 

Now that you’ve set clear goals for your ads, you get to select your campaign objective from the Facebook Ads Manager. If you’re looking to boost attendance for a local open house event, for example, you should select ‘raise attendance at your event’. If you’re looking to drive traffic to your blog, you should opt for ‘send people to your website’.

Report on the successes (and failures) of your ad 

Once you’ve launched your ad, give it a good 72 hours before judging the impact it’s had on your target audience. After this period, it’s important to analyse the performance of your ad so you can improve it in future.

Head over to the Ads Manager section and click ‘reports’ in the navigation. You’ll automatically be shown data drawn from the past 30 days of your advertising campaigns.

After selecting which advertising metrics you want to see in your report, click ‘export’ to download it. Review the data within the reports to see where your advert’s shortcomings are. If you’re getting a lot of reach but not a lot of click-throughs, for example, it could be time to work on your advert creative.

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