A well-executed real estate blog will drive traffic towards your company, and generate good leads on which to win customers. With this in mind you’ll want a solid plan when it comes to blogging, so draft things out before you start writing.
Once you’ve drawn up a roadmap of sorts, you’ll be ready to crack on with some content generation. This is an exciting stage to be at in the blogging process, so get ready to punch the keys with our top 6 tips for writing a real estate blog.
1. Budget your time
If you go and ask any expert blogger, they’ll tell you that the key to their success is committing time to writing content. In this multi-facetted world of real estate, it can be easy to drop blogging for one of the hundreds of other things going on. Make sure you don’t do that.
Being successful in blogging requires prioritising some time for writing during your weekly schedule. Block out time periods in which you can generate content. If that seems a bit weird, think of it as booking out an appointment with a client.
Don’t forget to include time for drafting and editing. They need to be done separate of any actual content writing.
2. Embrace your own voice
Seeing that your voice comes through in your writing is critical to success. It’s what makes the content potentially fun and engaging for your audience. Don’t be afraid to speak your mind when tackling certain issues, and use plenty of anecdotes.
Blogging isn’t a formulaic thing, and so you can’t really say that a certain type of voice will win over the audience, as it’s hugely personal to you as an individual.
That said, if you’ve got a good sense of humour, why not let it shine through? This can only help to build interest amongst your readers.
3. Write compelling material
If you’re forcing it, the reader will know. Think of what you write as being what you would say to a client. Using keywords is important, but stuffing paragraphs full of jargon will turn off your readers.
Focus on creating engaging content that offers valuable advice to the target audience. Tricks like breaking large topics up into chunks, can be a great way of making the information more digestible and enjoyable to learn about. It’ll also keep things succinct.
Before hitting that publish button, make sure you feel that the content is worth the time and energy of your audience.
4. Seek out the right images
They say a picture is worth a thousand words, and that is true of blog posts too. Logs need photos as they help to illustrate the words you splash out onto the page. In short, images can help to sell your content.
Just a word of warning: make sure it’s appropriate and not copyrighted.
5. Provide a call to action
So your blog has finally gone live and you’re starting to attract some attention from the audience. How do you turn that audience into a set of prospective clients? You need to provide a call to action.
Give your readers a great big sign post that tells them what to do next once they’ve finished reading. Offer a free download, tell them to sign up to your newsletter or to visit your social media page. People love to be connected nowadays and it can help to generate potential future sales.
6. Track your analytics
Once you’ve published an article and are potentially generating leads, the work is done right? Wrong. Just because you’ve pushed the ‘publish’ button doesn’t mean the task is complete.
If you want to get the most out of your blog, you’ll need to think about hitting the analytics side of things. Where did your audience members come from, what topics have received the most traffic, when are readers viewing content?
Having access to this kind of information will mean you can target specific readers and provide a more tailored blog experience for the end-user. This will create a tighter bond between your agency and any potential future clients.