There are many ways to market your real estate company; the challenge lies in knowing what is going to work best for you. However, there are some techniques that are fundamental to any successful marketing scheme. Including these, alongside some more advanced techniques will really help your company shine and come out on top.
The Fundamentals – The Brand and Website
You can have hundreds of great ideas, but it’s the fundamentals that need to come first. Your brand and how you present yourself is one of the first things to consider.
Your site should have an informative About Page that gives an overview of your company and its personality, as well as having a professional photo of the person behind the brand. If a professional photo proves a little pricey, taking one yourself is always an option, but make sure it looks professional. A bad photo sets a bad example of your brand.
You also want to set yourself apart from the competition. Having unique characteristics will help you stand out, so make sure you present them to your audience to let them know what your company is all about and why they should pick you.
Planning everything out is vital; don’t just charge in without a well thought out marketing plan. The plan also need to contain achievable and measurable goals. For your website, plan a weekly update schedule to follow so you’re always bringing something new to your online audience.
Advanced Techniques – The Brand and Website
These are all things that every real estate company needs to do to succeed. The fundamentals, however, will only get you so far. You need to do more than just the basics to succeed, so you also need to incorporate some advanced marketing techniques.
Devising your brand is essential, but people need to know about it. Online advertising can help, but physical pieces of advertisement, such as keychains, pens etc. can really help spread your overall presence.
If you’ve got a happy customer, make sure they tell people about it! The best way to do this is to encourage them to fill out some sort of online review. Unbiased reviews from real people can do wonders to bring in potential customers.
But don’t sit behind your desk all day. Go out there and be active in the community and get yourself known. Attending local events and networking with others face-to-face can really help with this.
The Fundamentals – Clients and Social Media
Your clients are what drives business, so building a relationship with them is key. Social media can help you achieve this, as well help boost your brand overall.
It’s important to know who your audience is and who is most likely to be a potential client, so having a better understanding of your audience is key. Know who these people are and what they are looking for.
Once you have a lead, be sure to nurture it by following it up regularly and provide them with informative content to help seal the deal.
Social media can really help draw in your audience, so incorporating it into your marketing is vital. You need to have a presence on many different types of social media, but don’t make this a copy and paste job. Each site is unique, so use this to your advantage and promote yourself in a way that’s best for that particular social media platform.
And don’t just create a page and leave it at that. You won’t have a social media presence if it isn’t updated regularly with interesting content.
Advanced Techniques – Clients and Social Media
For more advanced ways of engaging with clients and using social media, consider using a social media scheduler to minimise your time uploading your content which can better be spent elsewhere.
It’s also important to take advantage of the online platform. Don’t just use text; incorporate video and multimedia slideshows in your social media marketing to really make yourself stand out.
The Fundamentals – Advertising
Advertising will naturally play a large role in the grand scheme of things, so it’s important you get it right.
Learn how to set up a successful advertising campaign that targets the specific kinds of people you want. Your advertising will also need a call to action of some sorts, so experimenting with different ones and choosing the best one early on can save you a lot of time in the long run.
Don’t just advertise online though; also consider the print side of things. Advertising in the local paper or on the local radio is just as important as advertising online.
Advanced Techniques – Advertising
To really help your advertising campaign, consider hiring someone from a reputable company who can act as a vendor and help manage your campaign for you.
Managing an entire advertising campaign can be difficult, so it’s often beneficial to have someone overlook it for you and provide guidance on how to improve.
Finally, consider other interesting ways to advertise yourself and let people know who you are. Sponsor a local sport or school event, or look into building a relationship with local businesses who can help promote your company.