When it comes to setting your business apart from the rest, embracing social media and using it effectively, can put you head and shoulders above the competition.
If you’re bored of hearing other agents spout about how successful their social media campaigns have been, why not spend a little time and effort on yours? Wonder why yours is falling flat on its face?
Here are the top 5 tips to launch your agency’s social media presence through the roof.
1) Stop Flooding Followers With Trash
People turn to social media these days, for entertainment and intrigue. If you’re posting for the sake of it, everything you post in the future will be trash to them. Don’t be tempted to feel you should post a certain number of times per day to be successful – it’s just not true.
The trick to being successful with social media marketing, is to stick to the 80/20 rule. This essentially means you should ensure that 80% of your posts are about lifestyle tips and social media interests. 20% need to be about your real estate agency and the things you can offer to the audience.
If you’re an agency worth its salt, you should have no problem following this rule – hopefully you already know enough about the local area to keep your clients engaged. Examples of what you might include could be local restaurants, latest decorating styles or goings-on in the community.
2) Invest In Facebook Ads
Facebook ads will help you generate more leads – fact. You can gain attention through social media via organic growth, or through paid methods.
Paying for access to services such as Facebook ads, is key for ensuring that your content reaches the right audience. Facebook ads allows you to target prospective clients according to demographics, their interests, location etc.
This eliminates the “post and hope” of organic social media usage.
3) Use Social Channels That Your Clients Use
It’s possible to oversaturate in terms of the social media channels that you choose you use. Some realtors will attempt to use every single social media outlet out there – it’s just not realistic.
A good example of this is LinkedIn – whilst it’s good for business-to-business relations, it’s not exactly going to get you a property sale lead.
You should concentrate on using the top social media channels, such as Facebook, Twitter, YouTube and Instagram. These four channels will have the greatest reach when it comes to connecting with your audience.
4) Emulate The Tone Of A Channel
Heard the phrase “one size fits all”? Well it’s not true. It’s especially not true when it comes to real estate social media marketing. If you try to cut corners by copy and pasting material between Facebook and Instagram, your audience are going to notice – this could result in driving away potential clients.
The savvy real estate agent will know to tailor the content they put out for each different platform’s audience.
5) Use Video
Using video for social media marketing purposes is a match made in heaven. Think about how you might use a video of a sunset from one of your properties, to illustrate the great locations you have on offer.
Make sure that you use about 10 seconds on Twitter and Facebook posts, 60 seconds on Instagram, and the full recording on your YouTube channel. This means that you stretch a single video across 4 social media channels – creating a draw for your audience.
It’s a fantastic showcase of innovation for your agency, and shows that you care about the properties you’re involved in.