It’s time for businesses to realise that digital and online marketing isn’t just a passing trend. If you look to any big company, they’ll have a strong online presence – those who don’t, are likely to fail in this day and age.
Having an online profile makes your business more likely to have a recognisable brand – reaping the benefits along the way. Here are the top 10 tips for digital marketing in real estate.
People who look to buy a home usually begin with an online search nowadays. They’ll go straight to the first authentic and credible-looking real estate website. It’s therefore the best option to capture traffic to your site using blog posts.
Blogging is an essential marketing tool for estate agents, as it increases your social media exposure and online presence – as well as showing potential leads that you know your stuff.
2) Search Engine Optimisation
SEO is a big deal. You should incorporate key words in your website’s blog or content. This can help you to capture traffic from search engines such as Google and Bing. Make sure that these target words are relevant to real estate business.
SEO will help to increase awareness of your company and is likely to generate some solid leads for you.
3) Email Marketing
Emails that are optimised for mobile devices, have a significant role in customer satisfaction. If you create a strong email list, you’ll be able to quickly and effectively communicate with customers.
Solid email marketing also enables customers to be acknowledged by your company, making them feel valued. You’ll be keeping consumers abreast of services that you offer, as well as any discounts or competitions that are ongoing.
4) Social Media
Pretty much everyone is on social media these days. This makes the likes of Facebook, Twitter and Instagram a fantastic set of platforms for promoting your real estate agency. Having a solid social media presence will enable you to generate leads, as well as promoting your existing listings.
Social media is a great place to engage with your target audience, as well as allowing them to interact with you – reviewing your services for all to see.
5) Multimedia Content
Using multimedia such as images and video can help to enhance communication with potential leads. This is one of the most effective and positive ways of making customers aware of updates and deals.
You can even use videos to tour properties that you’re currently listing – generating a buzz with possible customers who will want to act upon the content.
6) Market Reports
Publishing market reports can be a great way of making customers aware of local market trends. This can help them to become invested in your company – allowing you to show off your knowledge of the industry.
7) Mobile Compatible Websites
Many people who research the property market, will be doing it through their mobile phones. We lead busy lives, so in the bathroom at work, in a restaurant or at home, we’ll likely be surfing on some kind of device. This means that you need to make your website mobile compatible.
Ensure your website is optimised for computer, mobile and tablet devices.
8) Company News
Alongside the blog posts you put out, you should keep your audience up to date with news from within the company. It’s also a good idea to keep a separate section for in-house news so that everyone’s on the same page.
This feature will enable your website to remain active and engaging – increasing the number of potential clients visiting the website – further enhancing the trust factor of your business.
9) Easy Site Navigation
Having a company website entails making it user-friendly. This means that it’ll need to be easily navigable for anyone coming to the website. You can provide an e-tour of the site through a video or website overlay for new users.
If content is hard to find on the website, consumers will likely end up abandoning your site quickly. You should therefore ensure that it is user-friendly.
10) Google Ad Campaigns
One of the best ways to increase traffic to your website, is to run an ad campaign with Google. It can provide an efficient and easy way of targeting potential consumers online.
This type of advertising positions you across millions of potential websites – enhancing the number of potential leads who get to see your services at a quick glance.