The online world is in a constant state of flux. And, as a result, the methods you can use to promote your business are always changing. As a real estate agent, you should be jumping on these opportunities and utilising them as ways to reach new audiences.
If you’re savvy with digital marketing, you’ll know just how important maintaining a strong social media presence is. But there’s one element of Facebook that you more than likely haven’t tried out – live videos.
We get it – they’re spontaneous, unpredictable, and as a result, a little bit scary. But the key to a knock-out live video is embracing the imperfections and using them to show your audience that, behind the brand, you’re a human just like them.
While there may well be a list of dos for live videos, there are also a concrete list of don’ts. And knowing what they are can be the difference between an awesome live video and alienating your audience.
The Do’s and Don’ts of Live Video
Read on to find out exactly what you should be doing with live video – and what you should be steering clear of.
Do’s
1) Prepare before your shoot. Although this doesn’t necessarily mean you have to iron out a watertight script or develop a Hollywood set, you should go into your videos with an understanding of what you want to say and show.
2) Get to the point. Short and sweet is the key to live videos and maintaining your audience’s interest. Stick to the point and get it across quickly and effectively to maximise engagement.
3) Speak with passion. If your audience can’t hear energy in your voice, they’re going to assume you haven’t got anything interesting to say. Consider telling a story to get your audience really invested.
4) Invest in a tripod. Although live videos are meant to be a little raw, that doesn’t mean they should be impossible to watch. Hit the shops and pick up a cheap tripod for your camera or smartphone.
Don’ts
1) Overthink it. Although we understand you want your video to be polished and professional, that’s what official marketing video shoots are for. Don’t strive for perfection and have fun with it.
2) Have rubbish internet. This will reduce your video quality and people will turn off before you even get to introducing yourself.
3) Have it in a loud setting. Even if you’re selling a property in downtown Sydney, you want your viewers to be able to hear what you say. So, pick a quiet spot to shoot your video.
Play for the Long Game as Well as the Live One
Remember – your video isn’t going to disappear after you’ve shot it, and more people are likely to watch it once it’s over than they will tune in live. Put a bit of thought into your video, choose a great setting, speak with passion, and above everything else – have fun. If you can nail these points, you’ll have shot an awesome live video your audience will love.