Considering how much time each of us likely spend on social media each day, it’s strange that few of us can find the time to update our social media profiles.
We’re under the illusion that effective social media marketing takes hours, or even days to get into action. But some of the best tips can be actioned incredibly quickly.
We’ve compiled our top 5 in this article. Read on to find out more.
1) Image Sizes
First things first, make sure you’re using the right image sizes for your respective social profiles. This means ensuring your photos match the required image dimensions for each social network, and this can be achieved with a quick crop.
Social networks provide you with optimal image sizes and it’s wise to trust what they say. Even though a logo might look okay on your profile, when it’s expanded and used elsewhere across the network, you want it to look great too.
2) Keep Your Photos Consistent from Network to Network
From writing to marketing, consistency is the key to success. And if your logos are different from network to network, all you’re going to achieve is confusion.
When people are scrolling quickly through their social feeds, you want them to be able to easily recognize your brand. For this reason, you need to have the consistency of the same photo on each. The more people see your logo, the more your brand awareness will increase. The next time they’re in the market for your services, they’ll be that much more likely to buy from you.
3) Distance Yourself from Inappropriate Posts
You need to maintain a professional image on social media, so the first thing you’ll need to action is changing your tagging settings. Honestly, the less people who can tag you in posts automatically, the better. This means you’ll be able to review any requested tags before they happen, so your audience won’t instantly associate your brand with dodgy posts before you have the chance to remove them.
4) Make Sure Social Handles are Consistent
As with your logo, consistency is key when it comes to your social media handles. It’s about recognition, but it’s also about searchability. When a user wants to mention you on Facebook or Twitter, they’re going to hit the ‘@’ symbol and start typing your name. If your name isn’t what they think it’s going to be, they’re not going to spend loads of their time finding out what it actually is. They’re going to move on.
By making sure your handles are consistent, you’ll ensure that your audience are able to find you and effectively interact with you on social media.
5) Don’t Ignore SEO
It’s simple and it doesn’t take long. For the sake of SEO, add keywords that are relevant to your business to social media. If you operate in Melbourne, consider adding some keywords related to the suburbs and neighbourhoods you cover. If you only operate within a particular niche, reference it here.
Don’t just throw them in as a list, though. Integrate them with your bios so they flow naturally and don’t stand out to your audience.