How You Should be Adapting Your Communication Tactics to the Digital Age

Landlords, tenants, vendors & buyers – it doesn’t matter. In 2017, you need to be able to communicate effectively with all of them, regardless of age, experience, or walk of life.

Doing this, however is easier said than done, because with all the wonders of the modern age also come all the tasks, and the majority of us spend our working lives juggling multiple tasks at once. So, how can you keep up with the demands of the digital revolution without having to sacrifice on client communication quality? There are a few tips you can keep tucked up your sleeve – read on to discover them.

1) Get the Right Tools for the Job

With access to a world wide web of information at their fingertips, buyers are smarter than ever before. And as a real estate agent, you need to tackle that. Buyers want their information and they want it fast, and you need to find a way of getting it to them.

Remember – all clients are different. Just because one of them likes text, it doesn’t mean all of them do. You need to use technology to your advantage and cater to your clients’ individual needs.

Tools like iDashboard, enable you to SMS & Email your clients right from the system, leaving a log of your digital correspondences. The Vendor Report functionality also enables agents to provide their vendors with online 24/7 access to how their sale is progressing.

2) Be proactive, not reactive

Don’t wait for your clients to ask you questions. Expectations are high, and if they’re chasing you, it’s already too late. In 2007 you could get away with being vague, but nowadays even local banks are offering free information on suburbs and neighbourhoods.

Don’t wait to be confronted – create a report template that’ll make it easy for you to share information with your clients before they ask you. It’ll save you time and win you brownie points – it’s a win-win.

3) Make honesty and conciseness one of your priorities

If there was ever a trait to annoy buyers, it’s an agent who says they’ll do one thing who actually ends up doing the opposite – or not doing it at all. It’s simple – do what you say you’re going to do.

On top of this, you need to be honest with clients. Even if you’re the bearer of bad news (which is very rarely a fun job), you need to cut to the chase and be honest. Although it may be hard at the start, tearing the bandaid off is almost always the best approach, and clients will appreciate your honesty in the long-run. Avoiding telling them the truth might be easier in the short-term, but if a client finds out you’ll spend years trying to regain their trust.