Social Media Funnel

Build Clients with a Pro-Level Social Media Funnel

By now, it shouldn’t come as a surprise that social media is good for more than just spying on friends and watching videos of cats. It’s a real, viable tool for building out business, and as a visual, social industry, real estate agents have got it good.

The big question, however, is how can you use social media to convince customers to hire your services? The simple answer – a funnel. It’s a core marketing tactic, based around the concept of taking potential customers through different steps, each one bringing them that little bit closer to hiring you.

The theory, produced by Elias St. Elmo Lewis, has long been tried and tested and is based around 4 key steps on your customer’s journey:

1) Awareness: your target audience need to be aware of your real estate services

2) Interest: they need to be interested enough to at least click an ad

3) Desire: you need to foster curiosity and grab that interest

4) Action: you need to compel them to take the desired step, whether that be downloading an eBook or picking up the phone and booking a valuation.

The funnel might have been produced in 1898, but it’s still used today by professional marketers and copywriters the world over. Why? Because it works. And if you’re not employing it for your real estate marketing, you’re missing a trick.

Building Your Social Media Funnel – the Right Way

In this post, we’re going to take a look at how you can utilise sales funnel methodology and bring it into play with your real estate social media efforts.

A great place to start is changing the 4 funnel stages into questions:

1) Awareness: How will your customers find you on social media?

2) Evaluation: How are they going to use social media to compare you and your competitors?

3) Acquisition: How are you going to turn them into leads?

4) Engagement: How will you keep in touch with customers on social media?

5) Advocacy: How will you get referrals on social media from satisfied customers?

One of the main mistakes real estate agencies make is to only invest time and money into the first few stages of the funnel when realistically, you need to cover it all. For example, if they see one of your property marketing videos on YouTube with your branded logo, they’ll become aware of your service. If you don’t follow through on the later stages of the funnel, however, you’ll never get the chance to sell your services to them.

How to Build Your Social Media Sales Funnel

Your funnel needs to answer the 5 questions we’ve raised above. If you can do that, the leads will start rolling in.

1) Awareness: How will your customers find you on social media?

There are hundreds of ways for you to grab the attention of your audience, but it’s best to settle on just one. Take a look at the list below for some ideas:

Organic tactics
  • Facebook Live
  • Free content
  • Social media contests
  • Facebook group participation
  • Attract free subscribers with YouTube and SEO
Paid tactics
  • Facebook & Instagram ads
  • YouTube ads
  • Pinterest ads
  • Pay influencers for guest blogging opportunities

2) Evaluation: How are they going to use social media to compare you and your competitors?

Getting their attention isn’t enough – you need to ensure you’ve got enough social media reviews, case studies and credible information online to persuade them your agency is the best choice for them.

Organic tactics
  • Build positive reviews on Facebook
  • Give inside sneak peaks of your agency on Instagram
  • Create video testimonials from happy clients and add them to your page
  • Answer client questions on Twitter
  • Service explainer videos on YouTube
Paid tactics
  • Remarketing ads on Facebook detailing your service
  • Sponsored posts with customer reviews

3) Acquisition: How are you going to turn them into leads?

You need to give your target audience a nudge before they’ll get in touch. These tactics can help them to make the jump:

Organic tactics
  • Drive email sign-ups with social traffic
  • Run social media contests with service incentives (25% discount)
  • Timed offers and coupons on Facebook and Instagram
Paid tactics
  • Remarketing ads on Facebook with offers
  • Facebook Messenger ads
  • Pinterest call to action buttons

4) Engagement: How will you keep in touch with customers on social media?

Finding clients is a lot of work, so why not keep them? Stay in touch to earn repeat business with these tactics:

Organic tactics
  • Host Twitter chats
  • Run a Facebook Live series to answer customer questions
  • Send a quarterly newsletter to your email lists
Paid tactics
  • Sponsored Facebook posts promoting engaging blog content
  • Create a “members club” Facebook group, helping customers connect with one another

5) Advocacy: How will you get referrals on social media from satisfied customers?

Give your customers a voice and platform for them to share their experiences of your service with friends or members of the public. This boosts your credibility and in turn increases the number of lead conversions.

Organic tactics
  • Private Facebook Groups for previous clients
  • Create a customer advocacy program
  • Create a branded hashtag
Paid tactic
  • Promote your Facebook page to build your audience

Remember – the overall goal of your social media funnel is to attract potential customers then lead them to take action. If you follow the guide above and settle on one tactic from each list, you’ll have a high-performing funnel in no time.

Work Life Balance

How to Nail a Real Estate Work-Life Balance

Finding a work-life balance in your career can be difficult, but it’s especially hard in real estate, when you’re constantly expected to be on call. So, how can you find time for your social life, whilst still doing everything that needs to get done? Read on to find out more.

1) Set Realistic Expectations

It’s definitely possible to nail a work-life balance as a real estate agent, but it isn’t always easy. As a result, it’s important that you set realistic expectations from the get-go. This might be a career where you’re expected to sacrifice your evenings and weekends, but you also need time for yourself.

To be successful, it’s crucial that you iron out that all important “me time” once in a while. Otherwise, it’s simply not going to be sustainable in the long-run. Allocating your time effectively is key, so if you’ve said you’re not going to work on Thursday night, don’t work.

2) Mirror Your Clients’ Lifestyles

We’re not saying you’ve got to assume their identity, but mirroring your lifestyle with theirs can win you that all important down-time. For example, if your clients are particularly busy around 3pm for the school run and on weekends, plan your own time off around that.

If you start to look at it as flexibility as opposed to a burden, you’ll be in the right mind-set to make the most of it. Summer holidays are usually good times to plan your own break, as families are likely to be taking some time out.

3) Get Off the Grid

If you want to be able to nail a 100% work-free holiday, you need to make sure you’ve got the colleague support and systems in place to make that happen. The worst thing you can do is just disappear from the office without making arrangements, as you’re only going to damage your business.

Hand your workload over to another team member and remember to thank them by taking them out for some food, buying them a bottle of wine, or even offering them a slice of your commission if any deals complete whilst you’re away.

4) Stay in Touch with Your Loved Ones

One of the easiest and best ways to ace your work-life balance is simply to stay in touch with your friends, family and significant other throughout the working day. If you’ve got to work long hours but can still stay in touch with the people you care about, it takes the edge off the grind.

5) Know When to Call it a Day

After putting in a solid day’s work, you need to know when to call it a day and head home. This doesn’t only give you the chance to do the things you want to do, it’ll also mean you’re mentally fresher when you get back to the office the next day.

Making sure that you take a time-out at the end of each day and spend time doing things you enjoy is essential to creating a sustainable work-life balance.

 

Instagram Bio

How to Optimise Your Instagram Bio

You might have your strategy for Instagram posts down to a fine science, but there’s a chance you’re neglecting one of the most important elements. Your Instagram profile doesn’t just provide your audience with a first impression of who you are, what you do and why they should follow you – it’s also the only place where you can add a clickable link.

In your bio, you get 150 characters of space to show your audience why they should care about you. As a result, it’s well worth your time to try and get it spot-on.

What Your Instagram Profile Contains

Before jumping headlong into your Instagram bio ideas, it’s well worth taking some time to understand the components that make up your Instagram profile.

Your Name

The text you entered during the sign-up process will appear at the top of your Instagram bio in bold. It goes without saying that you should include your brand name, but don’t leave it at that. This field allows you to create a variant on your name, such as Saturday Night Live – SNL, or a couple of keywords to provide some clarity on what your brand does and to help your users find you.

This name field gets included in Instagram searches, so by placing a keyword here, you can effectively boost the amount of traffic your profile is getting. However, you should be wary of keyword stuffing, as this is a definite way to put people off.

Your Username

This is your Instagram identity, and it merges into the URL of your profile. Once set, this isn’t easy to change, so choose carefully! Make sure that you choose a username that’s consistent with the one you’ve used for your profiles on other social networks.

Your Website

This is the only place on the whole of Instagram where you’re actually able to place a clickable link (not including hashtags, but that’s a different story).

A great use for this is to push your newest (or most important) content. Think about it – if someone visited your site for the first time, what would you want them to see?

This can either be an existing page, but it might also be worth creating a landing page specifically for people who’ve come from Instagram. A URL shortener with a bit of tracking code attached to it will give you an overview of how successful your link is.

Your Bio

Last but not least, your bio is the place where you explain what you do, who you are, and why your audience should stop scrolling and pay attention to what you have to show them.

Bear in mind that you’ve only got 150 characters to get this done, so you’ll need to be creative with your message to get it to stand out from the crowd.

Tackling Your Bio – Tips and Tricks on How to Make it Pop

Now we’ve covered the basics, let’s dive into a bit more detail and look at how you can separate yourself from the competition with your Instagram bio:

1) Make the most of emojis

They might be cheesy, and you might not like them, but there’s one thing that’s true about emojis – they work.

Even if you don’t want to make them a prominent part of your brand communications, emojis should definitely find a place in your Instagram bio. Why? Because selecting the right emojis for your real estate agency can promote a sense of brand identity and give you personality in the eyes of your audience.

When you’re scraping around for characters to get what you want to say on the screen, emojis can seriously come in handy. If you’re reluctant to introduce them all at once, you can trial them by using them as custom bullet points.

2) Utilise spacing and line breaks to the max

What would you rather digest – bitesize information broken down line by line, or a huge, stodgy chunk? It’s not a tricky choice, and it’s something you need to bear in mind with your Instagram profile.

By adding line spacing and breaks into your bio, you’ll be able to highlight the most important information about your brand, making it stand out. If you’ve got a special offer running, such as discounted commissions for a limited time, here’s the time to mention it.

3) Collect user-generated content with branded hashtags

What’s easier than constantly generating content yourself? Getting your users to do it, of course!

In fact, user-generated content is a great way to get your audience to interact with you. And, after all, that’s what social media’s all about.

4) Add in a call to action

If your bio is the most important part of your Instagram profile, the most important element of your bio is you call to action. Attention spans are short online, so you need to give your audience direct, and tell them what you want them to do.

Tell them where they should be heading, or what action they should be taking, after visiting your profile. This should be tied into your overall Instagram goal. If you’re showcasing the properties you’ve currently got on for sale, drive people to click a link that takes them to your listings page. If you’re trying to showcase the personal level of your service, drive people to click through to a branded hashtag and create content of their own.

5) Add in your contact information

If people like what they see and are in the market for your services, you need to give them an easy way to get in touch. Add in an email address or office telephone number so people can easily contact you to find out more.

6) Show what makes you different from your competitors

In the Australian real estate market, it’s likely that your audience have already come across other agencies online showcasing their biggest and best properties. So, what makes you different?

A solid Instagram bio will accurately describe what you do, how you do it, and what sets your service apart.

7) Let them know when you’re in the office

It’s no good having someone see your profile and try to contact you, only to find out you don’t work Mondays. You can circumvent this by adding in your hours of operation. They could obviously just Google your business to find the answer, but the aim of the game is to give them the information they need without having to leave the page. If you want to hear from them, let them know when they should be getting in touch.

 

With these tips in mind, you’ll be ready to go out and create an Instagram bio that captures the attention of your audience – all within the 150-character limit. Try it out now and see the difference it’ll make to your online lead generation.

Online Marketing

Not Marketing Online? You could be Losing Commissions

Internet marketing plays a vital part in the home buying process. 20 years ago, if you were looking to move, you’d head into your town to a high-street agent, sit down with a cup of coffee, and look at what they had to offer.

Now, budding buyers can access thousands of properties within seconds. As a result, it’s clear to see the benefits online marketing can bring to the real estate industry. And if you’re not using it to its full potential, it’s safe to say you’re missing out on commission.

Here are the key reasons why the internet is now a major catalyst in a home buyers journey, as well as how you as an agent can incorporate it into your marketing plan to attract, engage and convert more sales leads.

4 Reasons You Should be Marketing Your Business Online

Read on to find out exactly why you should be turning your sights to digital marketing:

1) Property searches start online

The best way to win new clients is catching them at the beginning of their property-buying journey and educating them on what they should be ready for. More and more often, that journey begins on the internet.

In fact, 44% of buyers start their home buying process by searching for properties online, a figure that is higher in metropolitan areas, and a statistic that is growing by the month. And even if they don’t, it’s unarguable that the internet definitely plays a role, with research showing that 95% of homebuyers will use websites throughout the property purchasing process.

Regardless of whether it’s right at the start of their journey or not, they’re going to be looking for advice, help and reviews. If you can be there to answer their questions and address their concerns, you’ll already have an advantage over the competition.

2) Your competitors are already online

About that – your competition. It’s no doubt fierce, and for that reason, you can’t afford for other agents within your market segment to be dominating online market share. 93% of real estate firms have a website, and that means they’re likely using other channels as well.

The good news – it’s not too late for you to throw your hat in the ring. Online marketing success is found in the quality of the content you produce, and you can measure up where you stand by reviewing your competitors’ online marketing channels. These can commonly be found on:

  • Social media (Facebook, Twitter)
  • Video (YouTube and Vimeo)
  • Real estate listing sites

If you notice a competitor presence on any of these channels, look closely at what they’re doing, how successful they are, and learn from it. If you aren’t immediately able to launch headlong into digital marketing and compete with them, at least take note of what they’re doing for future reference.

8 Crucial Ways That Social Media Can Help Your Real Estate Business

3) Clients look for digital real estate agents

Marketing online isn’t just for attracting clients – it also helps you to keep in touch with them.

You no doubt understand that the property purchasing process can be confusing, stressful and daunting for many buyers, so you need to find a way of providing leads and clients with the information they need – as well as a means of getting in touch with you easily.

Although they could turn up at your doorstep or give you a call, there are other ways of communicating that they may well prefer. Messaging tools such as WhatsApp are growing in popularity among real estate agents, as they offer a free, instant means of contacting people. While your phone number might work during business hours, if a client has a quick question that pops into their head in the evening, you need to give them a way to ask you about it.

By boosting your presence on social media sites like Facebook, you’ll give your leads and clients plenty of options for getting in touch with you, meaning they can choose their preference. When 53% of home buyers rate technological capabilities with an agent as “very important”, it’s not something you can afford to miss out on.

In fact, if you don’t provide your leads with a means of digital communication, it’s going to send the message to them that you haven’t adapted to new technological advances. In this day and age, an assumption like that can be fatal to your business, especially since your clients will expect you to be reacting quickly to market changes.

One great first step to boosting your online communication is setting up a contact page on your website that includes an “always available” form. Alternatively, you can drive leads to send you messages on social media.

4) People talk about you on the internet

You might not be online, but chances are your audience are. And while they’re talking amongst themselves, they’re also discussing experiences and posting reviews. For many prospective clients, it’s these conversations and reviews that are helping them decide whether or not to work with you. One report even found that 49% of home buyers find an agent’s online rating important.

It doesn’t matter whether these reviews are good or bad – obviously you’d like them to be positive, but you need to be part of the conversation regardless. Thank any clients that leave good reviews, and address the concerns presented within any that don’t. Be careful to remain civil – simply apologise for them being dissatisfied with your service, and ask politely how you can improve in future or correct the mistake.

6 Critical Precautions to Protect Yourself from a Bad Online Reputation or Review

Successful Agent Traits

8 Personality Traits Any Successful Real Estate Agent Should Display

Each year, thousands of agents join the industry, each looking to take a slice of the tasty commission pie and carve out a successful career. However, with more agents than there are decent properties to sell, what is it that’s separating the future agency owners from the dropouts?

From a survey of current successful agents, we’ve found a list of the 8 top characteristics any agent worth their salt should possess. Read on to find out more.

1) Show Empathy

It should be obvious, but empathy is a key trait of any agent looking to build a long-term successful career. The truth is, many vendors find themselves in sensitive positions frequently, whether it be because of death, debt or divorce. If you’re able to empathise with these people, you’ll build your credibility and ensure your clients feel respected and validated.

2) Be Creative

This quality is often underrated, but it definitely shouldn’t be, as it’s one that separates the good from the distinctly average and paves the road to a profitable career.

Being able to think outside the box will lend a new perspective to your clients’ situations, helping you to solve their problems and continue to add value. For example, if you’ve got a client with a large backyard who’s looking to add value to their property, you might suggest building a swimming pool or adding a granny flat. You’re the expert in these situations, and creativity will help you to position yourself accordingly.

3) You Need to Find Your Passion

A real estate career requires you to throw in long hours, spend time on your networking, and market yourself effectively as a brand that can be trusted. In real estate, it’s down to you to handle all of this, as you’re essentially running a small business within your agency. It falls on your plate to get stuff done, and without passion, you’re going to fall flat before you’ve made any progress.

Passionate agents are the ones willing to go the extra mile to get the sale, and more often than not, they’re the ones who succeed in the long-term.

4) Hone Your Discipline

Being disciplined with what you do is the key to keeping clients happy and staying on top of your workload simultaneously. Real estate is one career where consistency is key, as prospecting, replying to emails and staying on top of social media are all jobs that’ll regularly fall on your plate.

If you can focus on the little things and apply discipline to your day-to-day, those little things will build up to big accomplishments. For example, if you commit to 20 calls a day, it might not sound like a lot, but that’s 100 calls a week. With a decent conversion rate, you’ll be bringing in some serious business, all from being thorough and sticking to what you’ve set out to do.

5) Nail Your Persistence

When there are more agents than homes to sell, how are you going to fight your way to the top of the pile? All of the other traits on this list place a significant role, but persistence is absolutely key to beating the competition.

Real estate isn’t all about the nice cars and fancy suits. The first couple of years are a grind, and to make it out the other end successfully, you’re going to need a decent dose of persistence.

Remember – real estate is a long game. If you can’t focus on that, you’re not going to get very far. Too many agents play for the short win and, although that might bring in some quick sales, their success is temporary and won’t stand the test of time. If you expect real estate to be a 9-5 job, you’re in for a bad surprise. Real estate needs to become a lifestyle for you. Once you’ve built your client base, then you can start to dictate your own hours.

6) Boost Your Confidence

This one shouldn’t be confused with arrogance, as there’s a difference between believing in yourself and thinking you’re the best at everything. Being quietly confident is a big trait for attracting clients, as you need to sell them the feeling that you’re going to get the job done.

They need to believe in what you can do, and if you can’t believe in it yourself, that’s never going to happen.

As an agent, you’re likely going to meet dozens of people every day. As a result, you need to be able to talk to them comfortably and confidently about what you do, regardless of their situation or background.

In addition to this, you need to be outgoing. If you’re afraid of approaching a prospect and having a conversation about what you do, you’re not going to get very far.

7) Be Sustainable

Finding the right balance between work life and home life can be tricky as a real estate agent, especially within the first few years. Although we mentioned above that the start of your career shouldn’t be a 9-5, you do still need to find that combination to keep you going.

If you eat, sleep and breathe real estate, you can be the most passionate individual in the game but without time to yourself, you’re going to burn out.

And that’s not good for business. If you’re planning on making real estate a long-term career move, it needs to be something you can sustain. Book your holidays early on, schedule late nights in advance, and be ruthless with where you spend your time. If you don’t dictate your diary, it’ll dictate you.

8) Focus on Flexibility

The industry is in a constant state of flux, and that means you’ve got to stay on top of changes. Any great agent is always aware of what’s going on, even if they’re not necessarily the first to hear about it. Having your finger on the pulse and getting the lowdown on market movements, however, is key not only to doing your job well, but also adding value to what you offer clients.

If you can go to a meeting with an individual looking to sell in Melbourne knowing that stats have just landed predicting a price drop, you’ll have an advantage over the other agents fighting for that business.

You could be 15 years into your career, but if you’re not willing to adapt to change and go with the flow of the industry, you won’t do well. Stay flexible, set yourself key goals, and learn to be reactive to what goes on around you.

Email Marketing Database

Real Estate Marketing 101 – Building an Email List

What’s your top driver of real estate business leads? Is it your brand, office or experience?

Actually, it’s none of those. It may come as a surprise to less-seasoned real estate veterans, but your number one business driver is the people you already know. As a result, a strong database of individuals you can tap into when selling a property is your best friend.

Here’s what you need to know about building that database and converting more leads.

So, What Exactly is a Database?

Good question. Your database is a list of current and past clients, prospects, referral partners, and anyone else who could list with you, buy from you, or help you to move your business forward.

Your contacts are probably everywhere. In fact, right now, you’ve probably got a good number of them sat in your smartphone. That counts as a database as well.

Now, on its own, a database isn’t worth much. What makes it invaluable to you as a real estate professional is the relationship you have with it. What we mean by this is you can’t just leave your database to stagnate – you need to nurture it and keep it alive and kicking.

Your Challenge as a Marketer

If you can’t commit to building that database, you’re going to get trapped in the next lead cycle, chaining yourself to cold calling and desperately grasping at referrals.

By nurturing your database, you’ll be able to generate a consistent, predictable volume of business in the long-term, and that’s definitely something you want.

Check Up on Your Database Health

Right this moment, how healthy is your database? Ask yourself these questions to find out:
  • Does everyone know who you are and understand how you can help them?
  • Do you get repeat business from your past clients?
  • Do you get referrals from those past clients?
  • Is it common for your prospects to choose someone else over you?
  • Do you get a consistent supply of testimonials?

Common Reasons Agent Databases Fail

The majority of agents fail because of 1 of these 2 reasons:
  1. They don’t take the time to export all of their contacts into one database. This results in sporadic communication and a reduction of brand awareness.
  2. They have a consistent database, but inconsistent communication means people forget about them, choosing other agents who can add more value.

Choosing Relationship Marketing or Transactional Marketing

Your choice of marketing approach boils down to 2 common tactics:

Relationship marketing

Prospects who’ve engaged with you online, like opening links in emails or requesting valuations from your website, should receive a more targeted email campaign with offers directly related to what they’ve expressed an interest in.

Transactional Marketing

Contacts that have just been added to your database receive a series of automated emails, known as a drip campaign. The aim of this is to work out whether your leads are in the buying or selling process.

While both of these have their advantages, relationship marketing brings home a higher return on investment than transactional marketing, and that’s the key for any successful growth strategy.

Getting Started with Email Marketing

1) Group together your contacts

In this database, you’ll have a list of literally everyone you’ve ever done business with or communicated with. If you’ve already got this database segmented, great, but if not, don’t worry about it just now.

2) Get those contacts into your CRM system

You need to get your contacts loaded into professional email marketing software, because this will mean any communications you’ll send them can be CAN-SPAM compliant. Which service you pick is up to you.

Once you’ve uploaded your lists, comb through them and manually unsubscribe anyone you don’t want to be sending communications to. You can either do this in the system one by one, or if you’ve got a list, you can upload it as a .csv file in most email marketing applications and unsubscribe them in bulk.

3) Jog their memory with a reconnect message

Send out an email to your entire list, reminding them who you are, what you do, and letting them know that you’re in the market to help more people who have common questions about real estate.

You aren’t selling anyone anything. This is content marketing, where you’re offering advice as opposed to directly driving a sale.

Agent Marketing

5 Key Tips to Maximising Your Real Estate Success

Being persistent with what you do is the absolute key to success when real estate is concerned and, unsurprisingly, it’s no different with prospecting.

Most agents fall foul early on by focusing their attention on the “quick win”, when they should be setting their sights for deals further down the line. Real estate is far from a short-term game, and if you want to succeed, you need to develop a professional mind-set that understands that. Persistency is the key to winning business, so if you can start off with that as your foundation, you’ll find long-term success.

However, this can always be built upon. Check out these 5 prospecting tips to help you improve your sales game and win the business you need to make it in real estate.

1) Be Consistent

Whether it’s real estate or general sales, consistency is key to being successful. By prospecting little and often, you’ll build up a plan that ends up being pretty comprehensive.

For example, making 20 calls a day might not sound a lot, but over a working week that number adds up to 100. With a decent conversion rate, you’ll be looking at bringing in some decent numbers.

2) Maintain Your Business Relationships

Real estate is all about delivering your clients with an experience, and if you’ve given them a great one it seriously pays to keep in touch with them.

If you surveyed 100 agents, there would be a large amount of them that wish they had have done this right from the start of their careers, as numbers really do add up. Warm prospecting like this not only helps you to gain referrals for new business – it also keeps you in your clients’ minds. The next time they’re in the market for your services, there’s a high chance they’ll come back to you.

3) Give Them Relevant Information

Providing consistent, accurate information to your clients is essential, as it adds value to your service. For example, when prospecting a certain area, make sure you have sales stats to hand for local neighbourhoods.

It won’t take you long to gather this information, and you can use it over and over again to show prospective clients that you’re an authority on the topic. This will help to build trust with them, which in turn will result in more business. Real estate can be a numbers game, but this tilts them firmly in your favour.

4) Start Managing Your Data Effectively

One of the worst things that can happen is having a listing come on, knowing you’ve spoken with a prospect looking for a property in that area, and not being able to find their number.

Not managing your data effectively can have a huge impact on your sales, so it’s smart to employ a robust management system. Whether this is an excel spreadsheet or a CRM system, find a method that works for you and start making records of who you’re speaking to, when, and what’s being said.

5) Network, Network, Network

You could be the best agent in Sydney, but if you don’t work on getting leads in at the top of your sales funnel, you’re not going to be working to your full potential.

Networking doesn’t necessarily have to be purely with prospects – you can also contact other businesses. Other industries like solicitors and accountants play a large part in real estate, so by building connections with them, you’ll boost your chances of winning business from them when their clients are looking to sell.

Instagram Multiple Accounts

How to Add More than one Account to Your Instagram

You might not know this, but since November 2015 it’s actually been possible to have and manage more than one Instagram account within the same app.

If you’re a busy real estate marketer it’s a great feature, so it’s definitely worth making the most of. In this blog post, you’ll find out how to do just that.

Adding More Than One Instagram Account to the Same App

1) Update to the latest version of Instagram

2) Head over to your profile and tap the gear icon in the top right

3) Scroll to the bottom of the options section and tap “Add Account”

4) Fill out the login credentials for the account you want to add

You can do this for up to 5 accounts and it’s a massive time-saver.

How to Switch Between These Accounts

It couldn’t be easier to switch between your multiple Instagram accounts.

1) Tap your username

2) From the dropdown menu, select the account you want to use

Managing Your Push Notifications

If you’ve turned them on within the account, you’ll get push notifications. However, it can vary, because it usually depends on when you last logged into the account, as well as the number of devices that are logged into that account.

If you’d like to find out what notifications you have enabled for every account, you can do so quickly and easily by heading over to your profile and tapping your username.

Removing One of the Instagram Accounts

1) Navigate to the account you want to remove

2) Go to your profile and tap the gear symbol

3) Either click “log out of [your account name]” or “log out of all accounts”

4) The first option will log you out on your current device

5) The second option will log you out on all your devices