REAFA

New Agent Comparison Tool Set to Change Face of Agent Selection Process

Realestate.com.au have recently launched a website tool that helps budding sellers find the right agent to sell their home more easily.

Selecting an agent that you pair well with can often be the most nerve-wracking and time-consuming aspects of the property selling process. With this new tool, however, sellers will now be able to search a wide variety of agents online in an incredibly short amount of time, as opposed to handfuls of calls and face-to-face meetings.

This development marks a significant turning point in the agent search experience, with individuals now able to find agents they want to work with directly from the realestate.com.au home page.

These changes are expected to have a massive digital impact, pushing record-breaking traffic numbers to Agent Profiles and allowing consumers to target agents that possess the direct skills and experience they’re after within their local suburb.

Designed to boost user experience, this handy tool will help consumers to single out agents based on key statistics, such as the number of sales they’ve had and their years in the industry.

Vendors will also be able to deep-dive into finer details, such as average sale price, how long a property has been on the market and how long their listings stay live. And whilst vendors won’t be able to rate the performance of agents, there will be a review function based on past real estate data.

After running an initial search, vendors will be greeted by a page that ranks the number of sales and agent has had, alongside information on median sale price and the length of time a property has been advertised.

For agents, senior management at realestate.com.au believe the tool will prove to be invaluable as a branding and marketing resource, helping them to win the business they deserve off the back of previous and continued hard work.

The button, titled “Find Agents”, can now be found on the most prominent patch of real estate on the business’ website – directly above the homepage search box, with the aim of driving additional traffic to Agent Profiles. In addition to making the search process easier for vendors, the realestate.com.au team hope the new function will also help to boost their agents’ presence in the market, boosting their business portfolios.

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