Email Marketing 101 – Best Practices for Real Estate

In the digital marketing space, attention spans run low – and the web is coated in a thick layer of content produced by your competitors. So, in an environment this competitive, how can you ensure the words you’re writing are the hot topic, attracting the eyeballs you need?

Okay, social media can be a solid source of traffic. But, with Facebook once again moving the goalposts on how many users your organic content will get in front of, it’s simply unlikely to be enough.

No, you need something else. Something your competition haven’t necessarily caught wind of yet. You need something that isn’t dependent on how well your website ranks on search engine results pages.

You need email marketing.

On a global basis, there are estimated to be over 3 billion email accounts – that’s roughly half of the world’s population. Each year, close-on 95 trillion emails get sent, and if you’re not part of that number, you’re missing out.

However, with this influx of email popularity has also come an unfortunate by-product – your target audience are increasingly careful about who they let into their sacred inbox space and, more importantly, whose emails they even bother to read.

As a result, you need to make the most of every opportunity you have to maximise the amount of benefit your business sees. Read on to find out more.

Ensure Subject Lines are Strong

Your email’s subject line is the first thing your audience see, and because of this, it needs to be seriously strong.

Your subject line is the first thing your email subscribers will see, and research shows that 62% of subscribers will read an email if the subject line is interesting. Focus on getting your subject line down as a first priority and you’ll be off to a great start.

Create a Clear Call to Action

As a real estate agent, it’s unlikely that you’re emailing potential customers just to find out how they are. You’re much more likely to be trying to get them one course of action or another. And to get people to actually do what you want them to – instead of simply closing your emails – you need a convincing call to action.

You need to be clear with your message. If you’re trying to get them to download a free e-book, your CTA button shouldn’t read “Free eBook”- instead, it should be closer to “download this eBook now”.

Focus on Your Body Content

Once you’ve got your leads to open the email, that’s only half of the battle done. You can put all of your effort and creative talent into a subject line, but the truth is, people will only keep reading if the body content of your email is engaging.

And although you’re handling a prospective business relationship, you should be writing as if they’re your friend. It’s this friendly, conversational and informal tone in an email that keeps your consumers interested and helps to cultivate trust and build a bond.

Steps to Success with Your Email Marketing Strategy