If you’re trying to build a real estate website that builds trust with your audience, blogging is exactly what you should be doing. However, if you don’t know where to start, getting your blog off the ground in the right way can be a difficult undertaking.
Don’t worry. To get those ideas rolling, we’ve broken down 5 of the top SEO content types your blog should include to provide consistent, long-term value to your audience. Read on to find out more.
1) List Posts
Google searches for real estate agents have grown over 240% across the last 4 years. So, if you’re getting traffic to your site, you need to grab their attention quickly.
List posts are a great way to do this, and they’re one of the most popular content types available. The best thing about them? It’s difficult ot go wrong with them. They give you the opportunity to break up large amounts of information into bitesize chunks that are easy for your readers to digest. You can sort the information into a logical, transitional format that’ll fascinate your readers with examples for each item.
2) Local Events
If anything interesting is happening in your area, it’s worth blogging about it. If a new gym has opened, a restaurant has opened, or a big company is moving to your neighbourhood with the potential for new job opportunities, it’s worth jumping on. Opportunities like this are great for local SEO, as they’ll help to show that you’ve got your finger on the pulse of the area you’re living in.
On top of this, people are searching for this type of information all the time. This is a great way to capitalise on organic traffic. If you want to convert this traffic, however, you need to write with purpose. You need to convince your followers of one simple point – your neighbourhood is a great place to live.
3) Answer Buyer Questions
The primary purpose of your real estate content should be to answer any questions your buyers have. You might think this has already been done, but real estate has changed a lot over the past 5 years and there are new questions arising every day.
Your potential clients want unbiased, accurate information about your local area and the sales process, so give it to them. Address the questions they typically have and you’ll be giving them valuable, insightful information that builds your brand authority and makes them that much more likely to choose your services if they’re in the market for them.
4) Answer Seller Questions
The principles of this are exactly the same as for answering buyer questions. To ensure you’re creating great, high-value seller questions posts, follow the points below:
- Collect questions from your previous sellers and note the types of people that asked each question
- Create blog posts to answer these questions in an informative, professional way
- Create a whitepaper with common seller questions and offer it as a lead magnet or free resource
- Add any fresh questions to your list
- Include links to your new posts in any follow-up messages
5) Offer Market Updates
Your audience will largely be interested in this information because they’ll want to see how property prices are changing in your area. It’s important content to host on your blog because it lets people know when they should be buying, selling and renting property.
These types of posts can be highly engaging because the information is so crucial to the buying process. As a result, if you post regular updates and drive people to subscribe to your email lists, chances are they’ll stay with you.
Bear in mind how you should structure these types of posts. Typically, you should keep them short and sweet, with explanations of any financial terms you bring up.