Making the Most of Social Media Posts

As a real estate company, the chances are that you are already using social media platforms in order to increase exposure, marketing your properties, and engage with your audience. When it comes to customer engagement, social media can prove invaluable and provides a cheap, effective, and speedy means of gaining the attention of your audience. However, in order to truly benefit from social media, you need to ensure you are posting in the correct way.

One of the things you have to be mindful of when using social media platforms for your real estate business is the length of your posts. If you do not take length into consideration, you could run into all sorts of issues from losing the interest of your customers to having part of your post cut off from sight. In addition, you have to remember that there are limits with some social media platforms, which means that you have to find ways to submit posts that are succinct but will still capture the attention of your readers.

Post length recommendations for popular social media platforms 

Most businesses use a variety of different social media platforms in order to engage with customers and market their goods and services. This is a great way of boosting exposure and driving more traffic to your site. However, you need to keep the importance of post length in mind when using these platforms. Below, you will find recommended post length for some of the most popular social media platforms that are used by real estate and other businesses:


With Facebook, you will generally get more likes and comments with shorter posts. For organic posts, the recommendation is up to 80 characters if you want to attract the attention of audiences and increase the chances of shares. For paid posts, the recommendation is 5-18 words, which includes a headline, main text, and description. You also need to think about video content that you post on this site, with the recommendation being 30-60 seconds.


This is another very popular social media platform that is used by many businesses. Last year, the social media site doubled the amount of characters that could be used, as this make it easier for people and businesses to get their point across. There are still limitations in place, so you already have a cap on the number of characters that you can use. In terms of recommendations, for organic and promoted tweets between 70 and 100 characters is deemed ideal. For Twitter hashtags, the recommendation is six characters.


One of the other major social media platforms for businesses is LinkedIn. When using this platform, quality and length of posts must be taken into consideration. For organic and paid updates, it is recommended that you use no more than 25 words. For articles on LinkedIn, the recommendation is 1900-2000 words – again, the content should be of very high quality.

By making sure you are mindful about the length of your posts, you can make a big difference when it comes to how much the posts are read, shared and liked.