Email campaigns are one of the most effective ways for you to boost your brand and attract new business. No matter how big your email list is, a well-managed campaign can bring in significant ROI. But not all emails are the same. Here are some that you should definitely be sending to be successful.
Newsletters
Putting together and sending out a newsletter based on some of your most valuable blog content is a good way to make sure you stay on top of people’s minds. In addition to your most recent blog posts, your newsletter can include other content you’ve created, such as infographics, eBooks, white papers, etc. Other things to include are opinions of the current housing market, as well as any other information about your local community.
Specialised Emails
It’s always a good idea to send emails out surrounding special events or holidays. Even if you’re not pushing a specific business agenda, it’s a popular time for people to get in touch, and it can mean a lot to people if you take the time to reach out. However, it’s a good idea to try and do something to connect it to the business, even if this just means designing a relevant theme for your email communications.
Digest Emails
The purpose of these types of emails are to provide people with important links. They are great for the people on your email list who might not have the time to read through an entire newsletter or even blog post. These emails can go out once every week or two, and in addition to your own content, you can include links to content from other reliable sources, something your readers may really appreciate.
Promotional Emails
One of the best things email can do for you is help you nurture leads, and promotional emails are a great way to do this. The idea is that you’ve already got their interest and so now you just need to stay on their minds for them to think about you when they do decide to get involved in the market.
Follow Up Thank You Email
This email is separate from the other four on the list because it would likely go out after you’ve already sent an email. Usually, if you can determine that a lead has taken some sort of action on your site, whether it be downloading the report you sent them or signing up for your newsletter, then make sure to take the time to thank people for their support. But when you do this, avoid falling back on mass email tactics, as this tends to turn people away. Instead, take the time to write up a personalised email. This will go a long way towards helping you build a good relationship with both buyers and sellers.